Red Bull prof­its soar

The Myanmar Times - - International Business -

AUSTRIAN en­ergy drink maker Red Bull said it posted record prof­its of 501 mil­lion eu­ros (US$559 mil­lion) in 2015, an in­crease of 35 per­cent, ac­cord­ing to the eco­nom­ics mag­a­zine Trend.

The un­listed firm, which does not di­rectly pub­lish its fig­ures, saw drink sales nudge up 6.1pc to 5.96 bil­lion cans, its turnover rise 20 per­cent to 3.2 bil­lion eu­ros, and oper­at­ing in­come soar by 90pc to 633.3 mil­lion eu­ros, ac­cord­ing to Trend.

Red Bull’s bot­tom line was boosted by a cost-cut­ting pro­gram and a weaker euro, the mag­a­zine re­ported.

Dis­trib­uted in 169 coun­tries, sales of the en­ergy drink took off in sev­eral mar­kets, in­clud­ing Turkey (up 25pc), South Africa and Saudi Ara­bia (19p), In­dia (18pc), Poland (18pc) and Ger­many (16pc).

Forty-nine per­cent of the com­pany is owned by Austrian en­tre­pre­neur Di­et­rich Mates­chitz, who set it up in 1987, with the re­main­ing 51pc stake held by the Thai Yoovid­hya fam­ily, who own the patent to the drink.

Red Bull is a ma­jor spon­sor of foot­ball, For­mula One and ex­treme sports. –

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