New boss de­ter­mined to make changes

The Myanmar Times - - Sport -

NEW chair Chase Carey said For­mula One can­not con­tinue as a “dic­ta­tor­ship”, as spec­u­la­tion grows over the role of long-term supremo Bernie Ec­cle­stone un­der the sport’s in­com­ing Amer­i­can own­ers.

Ec­cle­stone has built For­mula One into a global pow­er­house over the past four decades but Carey said US mogul John Malone’s Lib­erty Me­dia now wanted to take it to new heights.

“You can­not make ev­ery­body happy all the time, but you’ve got to un­der­stand what ev­ery­body wants and then find a path,” he told the of­fi­cial F1 web­site at the Sin­ga­pore Grand Prix.

“Sure, that is not a task for a com­mit­tee, as com­mit­tees tend to be­come bu­reau­cratic – but there also can’t be a dic­ta­tor­ship – even if prob­a­bly here they are used to it.”

It in­di­cates an ide­o­log­i­cal split be­tween the mus­ta­chioed Amer­i­can Carey and Ec­cle­stone, 85, who has warned he could walk away if things don’t go his way un­der Lib­erty.

Un­der the takeover, which values For­mula One at US$8 bil­lion, flam­boy­ant deal-maker Ec­cle­stone re­mains as chief ex­ec­u­tive with Carey brought in as chair.

The diminu­tive Bri­tish bil­lion­aire ear­lier said he didn’t ex­pect much change to his role de­spite the ar­rival

‘Sure, that is not a task for a com­mit­tee, as com­mit­tees tend to be­come bu­reau­cratic – but there also can’t be a dic­ta­tor­ship – even if prob­a­bly here they are used to it.’

Chase Carey

F1 chair of heavy-hit­ter Carey, vice chair of 21st Cen­tury Fox.

“The only thing I have to do is die and pay my tax. Short of that I don’t have to do any­thing,” Ec­cle­stone told Sky Sports when asked about how he might work with Carey.

Carey said he was a “bit too old to be an ap­pren­tice” un­der Ec­cle­stone af­ter a 30-year ca­reer in me­dia and en­ter­tain­ment.

“Cer­tainly Hol­ly­wood is a good train­ing for deal­ing with unique per­son­al­i­ties,” he joked.

“With all credit to Bernie, he’s had enor­mous suc­cess – the world ad­mires Bernie for the busi­ness that he has built,” Carey added.

“But I still think that there is an­other level that we can take For­mula One to.”

Carey said Lib­erty would try to de­velop For­mula One’s pen­e­tra­tion of the United States, the Amer­i­cas and Asia, while de­vel­op­ing the sport’s Euro­pean heart­land and work­ing hard on its dig­i­tal plat­forms.

“For­mula One is a great premium brand and that means to me that you want to be at a lo­ca­tion like Los An­ge­les, New York or Mi­ami. Ide­ally in the great cities in the world,” he said.

It could also sig­nal a shift from Ec­cle­stone’s strate­gies which have placed F1 races in Baku, the cap­i­tal of Azer­bai­jan, and Yeongam in ru­ral South Korea. –

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