MTV goes mo­bile with Snapchat

The Myanmar Times - - The Pulse -

MTV is launch­ing sev­eral se­ries ex­clu­sively for its in­ter­na­tional Snapchat users – and the topics will, aptly, in­clude phones.

MTV In­ter­na­tional, the world­wide arm of the mu­sic and youth cul­ture net­work, said that each se­ries would have eight to 10 episodes on Snapchat, the so­cial me­dia plat­form whose mes­sages van­ish.

Show Us Ur Phone, launched last week with the an­nounce­ment, is a game show in which a host am­bushes cou­ples on the street and grills them about what’s on their part­ner’s phone.

The se­ries, which will later air on MTV tele­vi­sion in Bri­tain, has as its host Char­lotte Crosby, a star of Geordie Shore, a spinoff of re­al­ity se­ries Jersey Shore set in the north of Eng­land.

Se­ries to de­but later in the year on Snapchat are MTV Sex Squad, aimed at giv­ing frank an­swers to sex­ual ques­tions, and MTV Threads that will look at mu­si­cians’ fash­ions.

MTV, which rev­o­lu­tionised the mu­sic in­dus­try in the 1980s through videos, has evolved more broadly into a youth cul­ture net­work with global am­bi­tions.

With tra­di­tional tele­vi­sion view­ing on the wane among young peo­ple, MTV has in­creas­ingly fo­cused its ef­forts on so­cial me­dia.

Snapchat has been es­pe­cially pop­u­lar among the mil­len­nial gen­er­a­tion as young peo­ple move away from the per­ma­nent data col­lec­tion of more es­tab­lished plat­forms such as Face­book.

MTV launched a chan­nel known as In­ter­na­tional Snapchat Dis­cover early last year, win­ning an au­di­ence with a va­ri­ety of short pop cul­ture and life­style seg­ments.

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