Singer re-tools hip-hop catch­phrase as cloth­ing line

The Myanmar Times - - The Pulse - KHIN WINE PHYU PHYU

khin­wine­phyu­phyu@mm­ mm

WHEN Usher sang “My Boo” to Ali­cia Keys back in 2004, the song be­came an in­stant R&B clas­sic. Now Mi Sandi is mak­ing it her own. Known to her fans as Peek-aBoo, the Myan­mar hip-hop icon has launched her own cloth­ing line, “My Boo”. The singer says she started the ven­ture, aimed at young men and women, with her earn­ings.

Eight kinds of girls’ wear and seven kinds of boys’ wear, along with pil­lows and hats, will bear her trade­mark.

“I named my brand My Boo be­cause it’s hip-hop slang for ‘my love, my sweet­heart, my baby’,” she said, al­lud­ing to Usher’s lin­guis­tic pi­o­neer­ing.

“My brand also rep­re­sents love. I chose the name be­cause the nick­name my au­di­ences gave me is ‘Peek-a-Boo’.”

Dec­o­rated with teddy bears or in­scribed with slo­gans like “Don’t Touch My Boo”, her gar­ments were de­signed mostly by the artist Ko Aung Zaw Tun.

“She and I have worked to­gether since we cre­ated the pil­lows with the pyit taing htaung im­ages,” Ko Aung Zaw Tun said. “She con­sulted with me, say­ing she wanted to pro­duce T-shirts, and we’ve been work­ing to­gether for the past year.

“She told me she wanted to use the toy bears im­ages that she loves, so I in­cor­po­rated the bears into the de­signs,” he added.

My Boo ca­sual wear is a lim­ited col­lec­tion, and each de­sign is re­stricted to 150 units. T-shirt prices range from K11,000 to K17,000. Pom-pom leather hats go for K8000 and K12,000.

The fab­rics used in the col­lec­tion are mainly im­ported from Thailand and China, where the hats are made.

Other gar­ments are fac­to­ry­made in Myan­mar, Mi Sandi said. The My Boo brand will be mainly dis­trib­uted by Ge­nius cloth­ing (Yan­gon and Man­dalay) and also sold on­line. At the launch­ing cer­e­mony at the Hledan Cen­tre on Oc­to­ber 5, My Boo prod­ucts were sold at an ini­tial 10 per­cent dis­count.

Photo: Face­book/A_S­pace Char­ity Ac­tiv­i­ties

Mi Sandi poses with her pyit taing htaung pil­lows in a promo for her new My Boo line.

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