Brewer AB InBev sells its big brands

The Myanmar Times - - International Business -

THE world’s big­gest brewer An­heuser-Busch InBev con­firmed the sale of ma­jor busi­nesses in Africa, Europe and Asia as it com­pleted the megatakeover of ri­val SABMiller.

The fu­ri­ous round of deal-mak­ing fol­lows the buy­out by AB InBev – the maker of Bud­weiser, Corona and Stella Ar­tois – of Lon­don-based group SABMiller, in one of the big­gest ever merg­ers in his­tory.

The new com­pany is called AB InBev, sound­ing the death knell of SABMiller and ce­ment­ing AB InBev’s dom­i­nant po­si­tion as the world’s top beer-maker, leav­ing only MillerCoors and Heineken as po­ten­tial ri­vals.

AB InBev’s merger with SABMiller was fi­nalised on Oc­to­ber 10 and the shares of the new group are now listed in sev­eral ex­changes.

But the his­toric tie-up re­quired the green­light of reg­u­la­tors, which or­dered sell-offs of as­sets, in­clud­ing some of SABMiller’s most in­ter­na­tion­ally recog­nised brands.

To sat­isfy Eu­ro­pean Union reg­u­la­tors, AB InBev said it suc­cess­fully sold SABMiller brands Peroni and Grolsch to Ja­panese brewer Asahi for 2.55 bil­lion eu­ros (US$2.76 bil­lion).

The EU has also de­manded the brewer di­vest SABMiller’s busi­ness in the Czech Repub­lic, Hun­gary, Poland, Ro­ma­nia and Slo­vakia.

In Asia, AB InBev said it suc­cess­fully di­vested SABMiller’s 49 per­cent stake in Snow brew­eries, China’s high­est-sell­ing beer brand, for $1.6 bil­lion as a com­mit­ment to reg­u­la­tors in Bei­jing.

Coca-Cola mean­while is in line to buy the stake AB InBev holds in the US Coca-Cola’s African sub­sidiary.

Photo: AFP

The An­heuser-Busch InBev logo at the en­trance of its of­fices in Leu­ven.

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