Per­sonal com­puter sales con­tinue to slide

The Myanmar Times - - International Business -

SHIP­MENTS of per­sonal com­put­ers slid anew in the last quar­ter as life­styles con­tin­ued to shift to smart­phones and tablets.

World­wide PC ship­ments in the third quar­ter of this year to­talled 68.9 mil­lion units in a 5.7 per­cent de­cline from the same pe­riod a year ear­lier, ac­cord­ing to pre­lim­i­nary es­ti­mates by Gart­ner.

In­ter­na­tional Data Cor­po­ra­tion put the fig­ure even lower in a World­wide Quar­terly PC Tracker re­port that said just shy of 68 mil­lion units were shipped.

It was the eighth quar­ter in a row that PC ship­ments have dropped, mark­ing the long­est du­ra­tion of de­cline in the his­tory of the in­dus­try, ac­cord­ing to Gart­ner.

“There are two fun­da­men­tal is­sues that have im­pacted PC mar­ket re­sults: the ex­ten­sion of the life­time of the PC caused by the ex­cess of con­sumer de­vices, and weak PC con­sumer de­mand in emerg­ing mar­kets,” said Gart­ner prin­ci­pal an­a­lyst Mikako Kita­gawa.

Ms Kita­gawa cited a Gart­ner per­sonal tech­nol­ogy sur­vey in­di­cat­ing that most con­sumers own and use at least three dif­fer­ent types of com­put­ing de­vices, with PCs low on the pri­or­ity list.

Chal­lenges faced by PC mak­ers in­clude weak back-to-school de­mand and on­go­ing cool in­ter­est by con­sumers in gen­eral, es­pe­cially those in emerg­ing mar­kets, ac­cord­ing to Gart­ner.

“In emerg­ing mar­kets, PC pen­e­tra­tion is low, but con­sumers are not keen to own PCs,” Ms Kita­gawa said.

“Con­sumers in emerg­ing mar­kets pri­mar­ily use smart­phones or ph­ablets for their com­put­ing needs. They don’t need to use a PC as much as con­sumers in ma­ture mar­kets.”

Chi­nese ti­tan Len­ovo clung to its spot as top PC maker with about 21pc of the mar­ket, but US-based Hewlett-Packard pulled al­most even, ac­cord­ing to both in­dus­try track­ers.

Len­ovo lost ground dur­ing the quar­ter, while sec­ond-place HP and third-place Dell both gained.

Slow growth in China, a huge mar­ket for Len­ovo, made it tough for the com­pany to de­fend a lead it es­tab­lished in 2013, IDC re­ported.

The quar­ter was the sixth con­sec­u­tive year-on-year de­cline in PC ship­ments for Len­ovo, which con­tin­ued to out­pace the mar­ket and made strong gains in key mar­kets like the United States, ac­cord­ing to IDC.

IDC said that the quar­terly re­sults were ac­tu­ally bet­ter than it had ex­pected and that PC ven­dors were ac­tu­ally re­build­ing in­ven­to­ries after cut­ting them for a year of more.

“We are very pleased to see some im­prove­ment in the mar­ket,” said IDC world­wide PC track­ers and fore­cast­ing vice pres­i­dent Loren Loverde. –

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