Sai Sai vs Ni Ni Khin Zaw: The Great Lip­stick War of 2016

The Myanmar Times - - The Pulse - NANDAR AUNG nan­da­raung@mm­times.com

AUNG LA NSANG vs Paster­nak was al­most tame in com­par­i­son. Well, al­most. The most colour­ful bat­tle, on which the fate of mil­lions (of kyat) de­pends, is Myan­mar’s Great Lip­stick War.

When Ni Ni Khin Zaw launched her line of Kiss­able Matte Lip Liq­uid lip­sticks on Oc­to­ber 8, we didn’t have to wait long be­fore some­one else picked up the chal­lenge.

En­ter Sai Sai: famed hip hop artist, song­writer, ac­tor and now, as of Oc­to­ber 9, a lip­stick en­tre­pre­neur.

Beauty blog­gers and web­sites were quick to re­view his prod­uct and com­pare it to Ni Ni Khin Zaw’s matte lip­stick. The crowds at Junc­tion Square, how­ever, have al­ready ren­dered a ver­dict, gath­er­ing in num­bers long be­fore the 1pm open­ing of his launch.

In fact, thanks to the mu­sic of Sai Sai Kham Hlaing, Xbox and oth­ers, the square looked more like a stage show than a mall.

“I wasn’t there to buy his prod­ucts, but just to check out the sit­u­a­tion. I thought maybe I could take a photo with him,” said Chin Khaing, 25, a Sai Sai fan since she was 14. “But I didn’t get the chance. There was too much jostling. It was more like an al­bum pro­mo­tion than a prod­uct launch.”

Luck­ily, she said, she had al­ready pre-or­dered Sai Sai’s lip­stick in suit­able quan­ti­ties.

“It’s soft and feels as good as lip cream, not like other matte lip­sticks,” she said, in which could have been a coded slap at Ni Ni Khin Zaw’s Kiss­able Matte. “All three colours are fine, but I like First Kiss most.”

If Chin Khaing didn’t get to take a pic­ture with the star, plenty of oth­ers did. Sai Sai also handed out neck­laces, bracelets and lip­sticks to the de­serv­ing. There were more of them than had come the pre­vi­ous day, peo­ple re­marked on so­cial me­dia.

“Peo­ple know about my lip­sticks be­cause I’m a celebrity,” said 37-year-old Sai Sai, re­spond­ing modestly yet well aware of his fol­low­ing. “I wasn’t ex­pect­ing too much. My au­di­ence will buy them when they first come on the mar­ket, but they will only keep buy­ing them if they like them. That’s why I wanted to en­sure qual­ity. And I prom­ise that the qual­ity is good.”

Back in the trenches, they’re say­ing Ni Ni’s colours and pack­ag­ing beat Sai Sai’s. But they also feel less good on the lips be­cause they’re too sticky. Most re­views called Sai Sai’s lip cream light in tex­ture, sat­u­rated and long last­ing, though easy to re­move.

The few un­de­cided can test for them­selves soon enough, as Sai Sai’s SAI Sexy and In­tel­li­gent lip­sticks, which are pro­duced in Korea, and Ni Ni’s Su­per Red Matte Lip­sticks (made in Thai­land) can be bought at the Beauty Diary Cos­metic store and else­where.

Both celebri­ties have promised they will in­tro­duce more cos­met­ics, and more colours in their re­spec­tive lip­stick ranges.

Sai Sai’s Sexy and In­tel­li­gent comes in three colours, Nude (Be Mine), Dark Pink (First Kiss) and Red (Heart Breaker), all at K12,000,. Ni Ni of­fers her Su­per Red lip­sticks for K9800 in Red (Diva), Nude (Flaw­less), Pink (Ro­mance) and Choco­late (Classy).

Photo: AFP

News of Dy­lan’s No­bel Prize win hits Bei­jing mag­a­zine ven­dors.

Teddy bears and con­fetti add to Sai Sai’s lip­stick launch fan­fare on Oc­to­ber 8.

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