Lager­feld checks into ho­tel busi­ness

The Myanmar Times - - Business -

FASH­ION icon Karl Lager­feld plans to launch his own branded ho­tel chain, with the first prop­erty set to open in the Chi­nese gam­bling hub of Ma­cau in 2018.

The 83-year-old Ger­man-born de­signer has al­ready col­lab­o­rated with lux­ury Parisian ad­dress Le Cril­lon and the Metropole in Monaco, but the new busi­ness will see him and his com­pany de­sign en­tire ho­tels.

Lead­ing fash­ion houses from Dior to Diane von Fursten­berg have de­vel­oped a lu­cra­tive side-busi­ness away from the cat­walk by de­sign­ing suites and other in­te­ri­ors for ho­tel own­ers.

Mr Lager­feld in­tends to fol­low the ex­am­ple of ri­vals such as Ar­mani, Bul­gari and Ver­sace which have gone one step fur­ther and opened prop­er­ties un­der their own names.

His first ho­tel is be­ing built with a lo­cal part­ner in the lux­ury Lis­boa Palace Com­plex in Ma­cau, but the Lager­feld group is “in the process of study­ing other op­por­tu­ni­ties to open other prop­er­ties around the world”, it said in a state­ment.

The current artis­tic di­rec­tor at Chanel will also lend his tal­ents and trade­mark to lux­ury res­i­dences, restau­rants and pri­vate clubs, the group said, as part of a push into the in­te­rior de­sign busi­ness. –

Photo: AFP

Karl Lager­feld will have his first branded ho­tel in Ma­cau.

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