Net­flix and Ama­zon ‘out­spend­ing tra­di­tional TV’

The Myanmar Times - - The Pulse -

ON­LINE entertainment plat­forms Net­flix and Ama­zon are now spend­ing more on pro­grams than tra­di­tional tele­vi­sion net­works, ac­cord­ing to a new re­port.

An­a­lysts said the two stream­ing giants spent $7.5 bil­lion last year on their own series and shows, far more than big play­ers such as the BBC and even ahead of US net­works like CBS, HBO and Turner.

Net­flix and Ama­zon more than dou­bled their ex­pen­di­ture on pro­gram­ming from 2013 to 2015, IHS Markit said in the first find­ings of its new pro­duc­tion re­port re­leased to co­in­cide with the MIP­COM world entertainment trade show in the French re­sort of Cannes.

Ama­zon spent $2.67 bil­lion in 2015, and Net­flix nearly twice as much at $4.91 bil­lion.

“The lev­els of in­vest­ment we are see­ing from Net­flix and Ama­zon are only topped by Dis­ney ($11.84 bil­lion) and NBC ($10.27 bil­lion),” said Tim West­cott, se­nior IHS se­nior an­a­lyst.

He said the huge sums flow­ing in from the big two as well as Hulu in the US and China’s Youku Tu­dou, iQi­fyi and Ten­cent are “shak­ing the foun­da­tions of the tra­di­tional TV in­dus­try”, he added.

How­ever, he said it was very pre­ma­ture to de­clare that the era of tra­di­tional TV was over.

“Net­flix and Ama­zon have come hard on the heels of a boom in pro­duc­tion of orig­i­nal drama and com­edy by the likes of [cable net­works] AMC and FX in the US.”

There were 148 new drama shows aired by ba­sic cable net­works in the US last year, up from 96 in 2013, the re­port added.

So far this year, there have been 113 scripted ba­sic cable shows, 78 on the net­works, 31 on premium cable and 57 on­line.

As re­cently as 2012, only three on­line shows were made.

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