Star’s sexy ad draws cricitism

The Myanmar Times - - Sport -

BANGLADESH cricket have pulled a raunchy ad­vert star­ring new Test star Sab­bir Rah­man and a model yes­ter­day so­cial me­dia out­rage in the re­li­giously con­ser­va­tive coun­try, an in­dus­try of­fi­cial said Tues­day.

The ad­vert has been air­ing on tele­vi­sion since Au­gust but drew fresh at­ten­tion this week af­ter Sab­bir’s su­perb bat­ting brought the na­tion ag­o­nis­ingly close to its first-ever vic­tory over Eng­land.

The ad­vert shows Sab­bir holed up in­side his house drink­ing a non­al­co­holic malt bev­er­age called Os­car be­fore be­ing dis­cov­ered by the model who is dressed as a po­lice­woman.

The model se­duc­tively hand­cuffs the 24-year-old bats­man be­fore he re­sponds that drink­ing Os­car means “a lit­tle pri­vacy is in­deed needed”.

“Bangladesh Cricket Board [BCB] has cir­cu­lated a di­rec­tive to stop broad­cast­ing of the ad,” a Bangladesh cricket board of­fi­cial said on con­di­tion of anonymity.

“It does not fit with the im­age of Bangladesh cricket,” he told AFP.

The ad­vert has drawn sharp re­ac­tion on­line, mostly from those op­posed to 34-year-old model Naila Nayem, whose pre­vi­ous pro­mo­tion of breast can­cer screen­ings was seen by some as sex­u­ally sug­ges­tive.

“Ab­so­lute non­sense! I won­der why would Sab­bir act in such a sex­u­ally tick­ling ad with Naila!” said Face­book user Ra­hat Khan.

Bangladeshi crick­eters are feted like rock­stars by mil­lions in the so­cially con­ser­va­tive Mus­lim-ma­jor­ity coun­try and are in huge de­mand to pro­mote ev­ery­thing from noo­dles to mo­bile phones.

Sab­bir was thrust into the na­tional spot­light af­ter hit­ting an un­beaten 64 runs in his first Test, which saw Bangladesh al­most pull off an up­set against Eng­land.

There was no im­me­di­ate com­ment from Sab­bir or Nayem. –

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