Sam­sung keeps smart­phone lead

The Myanmar Times - - International Business -

SAM­SUNG main­tained its lead in the global smart­phone mar­ket in the third quar­ter de­spite a mas­sive re­call that has tar­nished the South Korean gi­ant’s im­age.

Sam­sung had a 20 per­cent mar­ket share in the quar­ter, well ahead of num­ber-two ven­dor Ap­ple, ac­cord­ing to re­ports from IDC and Strat­egy An­a­lyt­ics.

The elec­tron­ics gi­ant dis­con­tin­ued its Gal­axy Note 7 after its re­place­ment de­vices faced the same prob­lems of bat­ter­ies over­heat­ing and burst­ing into flames.

“Sam­sung’s mar­ket dom­i­nance in the third quar­ter was un­chal­lenged in the short term even with this high­pro­file Gal­axy Note 7 re­call, but the longer-term im­pact on the Sam­sung brand re­mains to be seen,” IDC an­a­lyst Melissa Chau said.

“If the first re­call was a stum­ble for Sam­sung, the sec­ond re­call of re­place­ment de­vices face-planted the Note se­ries. In a mar­ket that is oth­er­wise ma­tur­ing, Christ­mas has come early for ven­dors look­ing to cap­i­talise with large-screened flag­ship al­ter­na­tives like the Ap­ple iPhone 7 Plus and Google Pixel.”

Strat­egy An­a­lyt­ics re­ported Sam­sung sold more than 75 mil­lion hand­sets in a global mar­ket of 375 mil­lion units, while IDC es­ti­mated the Sam­sung fig­ure at more than 72 mil­lion in a to­tal mar­ket of 363 mil­lion.

Over­all smart­phone sales were up just 1pc from a year ago, ac­cord­ing to IDC, while the Strat­egy An­a­lyt­ics re­port pegged the in­crease at 6pc.

Neil Maw­ston of Strat­egy An­a­lyt­ics noted that the growth rate for Sam­sung was its slow­est in nearly two years and its mar­ket share has dipped from 24pc to 20pc.

Ap­ple’s quar­terly to­tal of 45.5 mil­lion iPhones – a 5pc drop from last year – kept the US firm in sec­ond place with a share of more than 12pc, while Chi­nese smart­phone mak­ers gained ground.

Huawei held the third po­si­tion with more than 9pc of the mar­ket and 33.6 mil­lion units sold, rep­re­sent­ing growth of 23pc.

Chi­nese mak­ers Oppo and Vivo, which sell mainly in their home mar­kets, held the fourth and fifth po­si­tions, re­spec­tively.

Newspapers in English

Newspapers from Myanmar

© PressReader. All rights reserved.