Aussie slo­gan raises eye­brows

The Myanmar Times - - The Pulse -

A BRAZEN tourism logo, “CU in the NT”, aimed at at­tract­ing peo­ple to Aus­tralia’s North­ern Ter­ri­tory has caused a so­cial me­dia stir, with some call­ing it clever and oth­ers dis­gust­ing.

The provoca­tive de­sign was put to­gether by a group re­fer­ring to it­self as NT Of­fi­cial, which is sell­ing bumper stick­ers, shirts and sin­glets on its so­phis­ti­cated web­site and Face­book page.

De­spite ap­pear­ances, it is not af­fil­i­ated to the of­fi­cial govern­ment body Tourism NT.

“Tourism NT has no con­nec­tion and is no way af­fil­i­ated with the web­site or Face­book page of NTOf­fi­cial. com or any of their pro­mo­tions,” it said in a state­ment to AFP.

NT Of­fi­cial could not be reached for com­ment and the iden­tity of those run­ning it is not known, although a dis­claimer on their web­site says, “We’re just some lovers of the top end, spread­ing love for our favourite ter­ri­tory!”.

The North­ern Ter­ri­tory News said they called them­selves “a guerilla group of peo­ple with the aim of pro­mot­ing travel aware­ness to the NT re­gion, specif­i­cally tar­get­ing younger mar­kets”.

They have been in­un­dated with or­ders and drawn plenty of in­ter­est to a trop­i­cal part of Aus­tralia, known as the Top End, where tourism num­bers have been de­clin­ing.

“What an in­cred­i­ble re­sponse so far! So many more peo­ple are dis­cov­er­ing the NT since the cam­paign launched and with many plan­ning their trips as we speak,” NT Of­fi­cial said on Face­book.

But the slo­gan “CU in the NT: The Top End. Dif­fer­ent from the Bot­tom End”, has drawn mixed re­ac­tions.

“Ter­ri­ble. I am dis­gusted by this ad,” said Sue Scarella on Face­book. Twit­ter user Troy Hunt was more com­pli­men­tary. “Say what you will about Aussies, we know how to run a tourism cam­paign!,” he tweeted.

Mes­sages on the Tourism NT Face­book page were also largely pos­i­tive.

“It never did FCUK any harm. You should be look­ing to hire them,” said one, re­fer­ring to the French Con­nec­tion retailer, branded FCUK.

An­other added, “The tourism board should be thank­ful that NT Of­fi­cial re­leased their work, its spread around the en­tire English speak­ing world, in a mat­ter of days.”

Photo: Face­book/CU in the NT

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