Tai­wanese firm plans Yan­gon eater­ies

The Myanmar Times - - Front Page - SU PHYO WIN su­phy­owin@mm­times.com

SheenHo Group have signed an agree­ment to al­low a lo­cal firm to op­er­ate their fran­chise in Yan­gon, with the first out­lets set to open next year.

TAI­WANESE restau­rant chain SheenHo has signed an agree­ment giv­ing lo­cal firm Cre­ation Strength Com­pany fran­chise rights in Myan­mar.

The two com­pa­nies signed the agree­ment on Novem­ber 18, un­der which Cre­ation Strength will in­vest K1.3 bil­lion, not in­clud­ing real es­tate costs, to open sev­eral SheenHo restau­rants within the next four months. “We are plan­ning to open more than 20 fran­chises in Yan­gon in 2017,” said U Soe Hlaing, manag­ing direc­tor of Cre­ation Strength, “mostly in shop­ping malls and out­side com­pounds.”

The restau­rants will be com­pet­i­tively priced and aimed at con­sumers across a broad range of tastes. He added. The Myan­mar-based SheenHo eater­ies will of­fer Ja­panese noo­dles, hot pot, fried chicken and Tai­wanese tra­di­tional meals, ac­cord­ing to SheenHo rep­re­sen­ta­tives at the re­cent sign­ing event in Yan­gon.

U Soe Hlaing said the SheenHo fran­chise is ar­riv­ing at a time of eco­nomic growth and an in­flux of for­eign in­vest­ment, which will mean more de­mand for in­ter­na­tional restau­rants. Wu Min Hui, CEO of SheenHo Group, said the firm has a strat­egy of en­sur­ing that man­age­ment pro­ce­dures, ser­vice, taste and food safety are stan­dard­ised across all out­lets.

SheenHo rep­re­sen­ta­tives said the in­gre­di­ents for the Myan­mar out­lets would be sourced from Tai­wan to start with.

Photo: Wiki­me­dia com­mons

A bowl of beef noo­dles at a night mar­ket in Tai­wan.

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