Taiwanese firm plans Yangon eateries
SheenHo Group have signed an agreement to allow a local firm to operate their franchise in Yangon, with the first outlets set to open next year.
TAIWANESE restaurant chain SheenHo has signed an agreement giving local firm Creation Strength Company franchise rights in Myanmar.
The two companies signed the agreement on November 18, under which Creation Strength will invest K1.3 billion, not including real estate costs, to open several SheenHo restaurants within the next four months. “We are planning to open more than 20 franchises in Yangon in 2017,” said U Soe Hlaing, managing director of Creation Strength, “mostly in shopping malls and outside compounds.”
The restaurants will be competitively priced and aimed at consumers across a broad range of tastes. He added. The Myanmar-based SheenHo eateries will offer Japanese noodles, hot pot, fried chicken and Taiwanese traditional meals, according to SheenHo representatives at the recent signing event in Yangon.
U Soe Hlaing said the SheenHo franchise is arriving at a time of economic growth and an influx of foreign investment, which will mean more demand for international restaurants. Wu Min Hui, CEO of SheenHo Group, said the firm has a strategy of ensuring that management procedures, service, taste and food safety are standardised across all outlets.
SheenHo representatives said the ingredients for the Myanmar outlets would be sourced from Taiwan to start with.
A bowl of beef noodles at a night market in Taiwan.