Chile sues Nes­tle, Kel­logg’s in anti-obe­sity drive

The Myanmar Times - - World -

CHILEAN au­thor­i­ties are su­ing the gi­ant break­fast ce­real-mak­ers Nes­tle and Kel­logg’s for putting chil­dren’s car­toon char­ac­ters on pack­ets of fat­ten­ing food in breach of an an­tiobe­sity law.

The govern­ment’s Na­tional Con­sumer Ser­vice said in a state­ment it had filed a suit against the two com­pa­nies plus Masterfoods, dis­trib­u­tor of M&M choco­lates, un­der June’s “Food La­belling Law”.

It accuses the com­pa­nies of breach­ing the law by “us­ing chil­dren’s char­ac­ters on pack­ets of var­i­ous prod­ucts classed as ‘high in’” un­healthy in­gre­di­ents like sugar.

It said the com­pa­nies had ar­gued they had a com­mer­cial right to use the char­ac­ters as a brand sym­bol.

Chile passed the law on June 27 aim­ing to curb high lev­els of obe­sity.

Chilean au­thor­i­ties es­ti­mate that one in three chil­dren un­der six in the South American coun­try suf­fers from ex­ces­sive weight. –

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