Chile sues Nestle, Kellogg’s in anti-obesity drive
CHILEAN authorities are suing the giant breakfast cereal-makers Nestle and Kellogg’s for putting children’s cartoon characters on packets of fattening food in breach of an antiobesity law.
The government’s National Consumer Service said in a statement it had filed a suit against the two companies plus Masterfoods, distributor of M&M chocolates, under June’s “Food Labelling Law”.
It accuses the companies of breaching the law by “using children’s characters on packets of various products classed as ‘high in’” unhealthy ingredients like sugar.
It said the companies had argued they had a commercial right to use the characters as a brand symbol.
Chile passed the law on June 27 aiming to curb high levels of obesity.
Chilean authorities estimate that one in three children under six in the South American country suffers from excessive weight. –