An­nual food expo ex­pands of­fer­ing

The Myanmar Times - - The Pulse - RJ VOGT rj.vogt@mm­

THE phrase “tran­si­tion to democ­racy” has be­come a cliché in re­cent years, as jour­nal­ists and pun­dits alike race to de­scribe Myan­mar’s swiftly chang­ing cul­tural and po­lit­i­cal land­scape.

But nowhere are the ef­fects of that tran­si­tion more ob­vi­ous than in Myan­mar’s MyanFood and MyanHo­tel 2016 ex­pos, which be­gin to­day in Yan­gon’s Myan­mar Event Park.

The transna­tional food and drinks in­dus­try shows will this year wel­come more goods from more coun­tries than ever be­fore.

Re­tail­ers will have a chance to browse ev­ery­thing from rare Ja­panese beef to Ital­ian wines and Aus­tralian fruit juices, as well as the usual se­lec­tion of top lo­cal brands such as Sweety Home and En­chant.

Or­gan­ised by AMB Tar­sus – the lead­ing in­ter­na­tional trade show organisers in the re­gion – the an­nual shows pro­vide a win­dow into the chang­ing na­ture of Myan­mar’s goods and ser­vices.

Project di­rec­tor Dar­ren Siow said lo­cal con­sumers will see a trickle-down ef­fect as re­tail­ers be­gin sourc­ing from wider lo­ca­tions.

“It will have an in­di­rect ef­fect,” he said. “You’re look­ing at new brands that are look­ing to start up their pro­mo­tions in Myan­mar.

“What you’re ex­pect­ing to see in the long run is a greater se­lec­tion of food prod­ucts and hos­pi­tal­ity prod­ucts in ho­tels and restau­rants.”

Siow said the Ja­pan Live­stock Ex­port Pro­mo­tion Coun­cil will be in at­ten­dance, rep­re­sent­ing the high­est qual­ity kobe beef sup­pli­ers world­wide.

There will also be sev­eral food pro­cess­ing tech­nol­ogy com­pa­nies from In­dia mak­ing their first trip to Myan­mar, as well as an in­crease in Ital­ian com­pa­nies sell­ing baked goods and butchered meats.

“This year’s event is about 25 or 30 per­cent big­ger than last year,” he said, adding that the event space will span about 5500 square me­tres.

Beatrice Bridi, founder of Prom­e­teo Con­sult­ing, has helped bring 20 Ital­ian brands to the expo, many for the first time.

As the only Euro­pean pav­il­ion, she said the Ital­ian con­tin­gent has the po­ten­tial to crack open the mar­ket for high-end prod­ucts.

“You can’t find much prosci­utto in the gro­cery stores here,” she said.

Other com­pa­nies at the expo will fea­ture goods from Tai­wan, Thai­land, China, Malaysia, Sin­ga­pore and more.

Siow ex­pects more than 7000 guests and added that ac­tiv­ity booths will in­clude barista com­pe­ti­tions, culi­nary com­pe­ti­tions, pas­try in­no­va­tion demon­stra­tions and more.

AMB Tar­sus will also host a MyanBuild expo at the be­gin­ning of De­cem­ber.

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