Xiaomi un­veils new­phone prior to iPhone 8

The Myanmar Times - - Business -

CHI­NESE tech com­pany Xiaomi launched an up­dated ver­sion of its “con­cept smart­phone” Mi Mix, the Mi Mix 2, on Mon­day, one day ear­lier than the planned re­lease date of iPhone 8.

The Mi Mix 2, with a screen as­pect ra­tio of 18:9 like its pre­de­ces­sor, runs on a Snap­dragon 835 pro­ces­sor and has a 5.99-inch screen, whose dis­play looks al­most as large as the 5.55-inch iPhone 7 plus screen.

Xiaomi’s founder Lei Jun said this vis­ual ef­fect is be­cause of its bezel­free screen or “full screen” tech­nol­ogy, which rocked the smart­phone sec­tor when it was an­nounced Oct 25, 2016 on the Mi Mix.

He re­vealed that the break­through in the ra­tio from tra­di­tional 16:9 to 18:9 in­volved a lot of com­mu­ni­ca­tion be­tween Xiaomi and Google, which later con­firmed the work­a­bil­ity of this change, set­ting off a new trend of “bezel-free” screens in the smart­phone sec­tor. Sam­sung’s S8 has a screen as­pect ra­tio of 18.5: 9.

In ad­dtion, the Mi Mix 2 also fea­tures a ce­ramic body, which Lei called “Uni­body.” Lei also said the whole phone is like a whole jade.

The new “flag­ship smart­phone”, in Lei’s own words, rather than the pre­vi­ous “con­cept smart­phone”, is priced from 3,299 yuan ($506), which is 200 yuan lower than the start­ing price of Mi Mix, to 4,699 yuan, de­pend­ing on spec­i­fi­ca­tions.

Jin Di, a re­search manager with IDC China, said what sur­prised her most were the prices.

Jin said that Xiaomi has been mak­ing progress in breaking es­tab­lished stan­dards in en­gi­neer­ing and de­signs in re­cent years. Jin re­vealed that in the break­down data of IDC’s quar­terly smart­phone global ship­ments for the past sev­eral quar­ters, Xiaomi’s de­vices priced above 2,000 yuan have seen sales growth, but not a mark­able growth.

“I think the man­age­ment ca­pa­bil­ity of its sup­ply chain has de­terred sales growth in Xiaomi’s high-end hand­sets,” Jin said.

“We could never re­serve man­u­fac­tured smart­phones for the so-called ‘hungry mar­ket­ing’”, Lei said, adding that the Mi Mix 2 will be on sale Fri­day. The Mi Mix won gold at the In­ter­na­tional De­sign Ex­cel­lence Awards on Aug 20 and has been col­lected by the De­sign Mu­seum in Fin­land as it rep­re­sents the fu­ture of smart­phones, Lei said.

He re­vealed that as of now, 12 smart­phones in­clud­ing the iPhone 1 have won the IDEA award.

Whether th­ese ef­forts pay off still needs to be seen in the sales data, Jin said.

Xiaomi also lauched the Mi Air Pro, a notebook for pro­fes­sion­als, and the Mi Note 3, another flag­ship smart­phone, on Mon­day.

Photo: China Daily

Lei Jun, founder of smart­phone maker Xiaomi, presents an up­dated ver­sion of the com­pany’s “con­cept smart­phone” Mi Mix, the Mi Mix 2, in Bei­jing on Sept 11, 2017.

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