Plan to at­tract more Ja­panese tourists

The Myanmar Times - - International Business -

SEEK­ING to cap­i­talise on the ris­ing num­ber of Ja­panese tourists in the king­dom, Cam­bo­dia is now study­ing the mar­ket of the East Asian eco­nomic gi­ant in a bid to at­tract even more Ja­panese vis­i­tors to the coun­try.

Min­is­ter of Tourism Thong Khon, speak­ing dur­ing a sem­i­nar on the tourism mar­ket held in Siem Reap last Friday, said the re­la­tion­ship be­tween Cam­bo­dia and Ja­pan is ex­cel­lent in terms of diplo­macy, in­vest­ment and tourism.

“As more and more Ja­panese tourists visit Cam­bo­dia, we in­crease our un­der­stand­ing of the Ja­panese tourism mar­ket and learn to cater to Ja­panese tourists,” Mr Khon said.

Ja­panese tourists favour cul­tural sites, green spa­ces and or­derly so­ci­eties, ac­cord­ing to Mr Khon.

“Al­though more Ja­panese tourists are vis­it­ing Cam­bo­dia than ever be­fore, we need to work hard to meet their needs and ex­pec­ta­tions. That means learn­ing more about their hob­bies and about how to pro­vide them with a bet­ter ser­vice,” he added.

“To­day’s meet­ing will pro­vide im­por­tant knowl­edge that we can use to at­tract more Ja­panese tourists into the coun­try, par­tic­u­larly into Siem Reap, which is a city with a rich her­itage, plenty of green and safe for vis­i­tors,” Mr Khon noted.

Ho Vandy, the sec­re­tary-general of Cam­bo­dia Na­tional Tourism Al­liance, said Ja­panese tourists topped the list of vis­i­tors to the coun­try by na­tion­al­ity in 2003.

There are now reg­u­lar flights con­nect­ing both na­tions, which will in­crease the num­ber of vis­i­tors fly­ing be­tween Cam­bo­dia and Ja­pan, ac­cord­ing to Mr Vandy.

“Ja­panese are high-qual­ity tourists and spend a lot on va­ca­tion pack­ages,” he added.

Ac­cord­ing to statis­tics from the Min­istry of Tourism, 131,823 Ja­panese tourists vis­ited the king­dom dur­ing the first eight months of 2017, an in­crease of 8.8 per­cent com­pared with the same pe­riod in 2016.

Siem Reap wel­comed 81,567 tourists dur­ing the first eight months of the year, up 1.64 per­cent from the year be­fore.

– Kh­mer Times

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