Cross-border rally aims to raise travel awareness
A SIX-DAY car rally aimed at promoting Myanmar as a tourism destination would cross the border into neighbouring Thailand to promote cross-border travel among people who own cars in the country.
This is the first time it will cross the border since it was held six years ago, organisers said.
The Myanmar Heritage Trail Tourism Cross-Border Rally: MyanmarThailand will be held from June 18 to 23 under the auspices of Myanmar Tourism Marketing and the Tourism Authority of Thailand.
Twenty-three cars and 76 people will join the rally on its first leg from Yangon to Dawei in Tanintharyi Region. From Dawei the group will proceed to the Thai border and visit cultural heritage and other famous sites in Kanchanaburi and Suphanburi in Thailand.
After the sortie in Thailand, the group will head back to the Thai border town of Mae Sot. From there, they will return to Yangon via the Myawady-Hpa-an route.
“This rally will benefit both Thailand and Myanmar. The Thai embassy will also support it for the 70th anniversary of Thai-Myanmar diplomatic relations,” Daw May Myat Mon Win, chairperson of MTM told a news briefing.
The purpose of rally is to promote Myanmar tourism and make it known to people how easy it is to come to the country via Thailand.
U Phyo Wai Yarzar, managing director of Diethelm Travel Myanmar, said the rally will encourage people in Myanmar to travel cross-border with their cars.
“People in Myanmar can visit Thailand by driving their cars. We want everyone to know that,” U Phyo Wai Yarzar, managing director of Diethelm Travel Myanmar, said.
Participants in the rally are encourage to bring their own cars. The cost to join is US$680 (K927,146) per person with car, $780 per person without car, $1500 for two people, and $2200 for three people.