Toyota led the way in 2015 despite S.A. new vehicle sales recording yet another dip. In its 36th straight year as the market leader, Toyota (including Lexus and Hino) beat economic conditions to achieve 123,028 new-vehicle registrations. It's worth noting that since 2011, Toyota has successively increased market share and now holds a commanding 19,9% average market share. Toyota also finished the year on a high in December with 9,117 vehicles, placing it in pole position once again. Reflecting on the annual sales performance, Hilux with a total sales tally of 35,684 units for 2015 was yet again crowned as the nation's most popular vehicle.