BMW cel­e­brates its 100th birth­day

Nam Wheels - - Front Page -

7 March 2016 marked 100 years that BMW AG en­tered into the com­mer­cial reg­is­ter. To mark this oc­ca­sion, BMW Group hosted a cen­te­nary cel­e­bra­tion at the com­pany head­quar­ters in Mu­nich. Fes­tiv­i­ties in­cluded a re­cap of pi­o­neer­ing mo­ments which forged the brand; the Vi­sion Ve­hi­cle was also un­veiled. This fu­tur­is­tic model acts as a trib­ute to the great spirit of in­no­va­tion within BMW, and was the first to be re­vealed - with MINI, Rolls Royce and Mo­tor­rad mod­els dur­ing the Vi­sion Ve­hi­cle World Tour. An­other ex­cit­ing chap­ter is the launch of the in­ter­ac­tive BMW Mu­seum app which al­lows users to get in depth info on ex­hibits. The mu­seum will host "100 Mas­ter­pieces: BMW Group – hun­dred years of in­no­va­tive strength and en­tre­pre­neur­ial courage”.

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