BMW celebrates its 100th birthday
7 March 2016 marked 100 years that BMW AG entered into the commercial register. To mark this occasion, BMW Group hosted a centenary celebration at the company headquarters in Munich. Festivities included a recap of pioneering moments which forged the brand; the Vision Vehicle was also unveiled. This futuristic model acts as a tribute to the great spirit of innovation within BMW, and was the first to be revealed - with MINI, Rolls Royce and Motorrad models during the Vision Vehicle World Tour. Another exciting chapter is the launch of the interactive BMW Museum app which allows users to get in depth info on exhibits. The museum will host "100 Masterpieces: BMW Group – hundred years of innovative strength and entrepreneurial courage”.