Cinquecento! FIAT’S New 500
Fiat 500: the 'great little car', of which nearly 3.8 million were sold, was born in 1957. Fifty years later, Fiat chose to capitalise on that heritage and launched the new 500; it was an immediate success. Eight years later, with over 1.5 million sold; the New 500 is preparing to take on new market challenges without forgetting its own deep roots. Featuring refreshed exterior and interior design, it has not grown in size but sports more technology, engine versions and customisation ideas: only in this way can the icon evolve.