PRIMAL QUEST AND GODZONE ADVENTURE RACING PARTNERSHIP ANNOUNCE GLOBAL

US adventure racing company Primal Quest and New Zealand’s 100% Pure Racing have announced a significant new partnership that enhances their collective position worldwide. The move links two of adventure racing’s most recognised expedition events together and will deliver real benefits to competitors, media and fans. The joint venture will strategically leverage the relative strengths of each company; Primal Quest’s iconic event status in the world’s largest sports market in North America and 100% Pure Racing’s technological and media expertise, developed at GODZone, the biggest expedition adventure race in the world.