PRI­MAL QUEST AND GODZONE AD­VEN­TURE RAC­ING PART­NER­SHIP AN­NOUNCE GLOBAL

Adventure - - Dispatched -

US ad­ven­ture rac­ing com­pany Pri­mal Quest and New Zealand’s 100% Pure Rac­ing have an­nounced a sig­nif­i­cant new part­ner­ship that en­hances their col­lec­tive po­si­tion world­wide. The move links two of ad­ven­ture rac­ing’s most recog­nised ex­pe­di­tion events to­gether and will de­liver real ben­e­fits to com­peti­tors, me­dia and fans. The joint ven­ture will strate­gi­cally lever­age the rel­a­tive strengths of each com­pany; Pri­mal Quest’s iconic event sta­tus in the world’s largest sports mar­ket in North Amer­ica and 100% Pure Rac­ing’s tech­no­log­i­cal and me­dia ex­per­tise, de­vel­oped at GODZone, the big­gest ex­pe­di­tion ad­ven­ture race in the world.

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