The Intensive Care Foundation begins its annual appeal next week.
Money raised from the appeal goes towards life-saving clinical research and educating health professionals about intensive care.
Intensive care teams look after people who suffer major illnesses and injuries including heart attacks, pneumonia, stroke, road accidents, burns and organ transplants.
Foundation chairman associate professor George Skowronski says supporting this research could be the difference between life and death for many people.
Wristbands, keys tags and pens are available for $2 at Intensive Care Units and Jesters Pie Stores throughout New Zealand.
Donations can made by visiting www.intensivecareappeal.com or phoning 0900-707-707 to make a $20 donation.