Buck kick­starts can­cer cam­paign

Auckland City Harbour News - - News -

Buck’s back – this time in the front row of a cam­paign urg­ing men to get checked for prostate can­cer.

For­mer All Black cap­tain Wayne “Buck” Shelford, who had a brush with blood can­cer, is host­ing other All Black leg­ends at his Wade Ho­tel in Sil­verdale to­mor­row, April 17.

Fel­low All Black can­cer sur­vivors Andy Haden and Don McKay, along with Michael Jones, Ian Jones, Stu Wil­son, Craig Innes and other ex All Blacks and Maori All Blacks, are ex­pected to sup­port Buck on the day.

They’re launch­ing a hard-hit­ting com­mu­nity ser­vice an­nounce­ment fronted by Buck and also sup­ported by the Prostate Can­cer Foun­da­tion of New Zealand and John Bull Boots.

More than 2500 men are di­ag­nosed an­nu­ally with prostate can­cer.

If de­tected early, it is of­ten treat­able and cur­able.

Yet be­cause of a lack of aware­ness among men, prostate can­cer claims about 600 lives a year, half of which could have been saved through early de­tec­tion.

Buck en­cour­ages men to get their prostate checked and to talk to their doc­tors about the dis­ease, be­cause prostate can­cer thrives in a world of com­pla­cency.

“You can have prostate can­cer and not have any symp­toms. Early de­tec­tion saves lives,” he says.

Stu Wil­son says: “Buck’s a great man with a big heart and we’re only too pleased to help him get the word out to men about prostate can­cer.”

Prostate Can­cer Foun­da­tion of New Zealand pres­i­dent Barry Young wel­comes Buck’s in­volve­ment.

“The way Buck han­dled his bat­tle with can­cer last year was an in­spi­ra­tion, and it is fan­tas­tic he can help us get the word out.”

John Bull Boots group mar­ket­ing man­ager Phil Dewis says Buck is a true New Zealand leg­end, which is why the firm chose him as its offi front­man.

“He has the mana to make a dif­fer­ence and reach out to New Zealand men with this im­por­tant health mes­sage.”

For Buck, it’s a great op­por­tu­nity to give back to a com­mu­nity which has sup­ported him through­out his ca­reer.

“The blokes that drink at my pub are the kind of blokes we want to reach,” Buck says.

“If I can mo­ti­vate just one man to go for a check-up, this cam­paign will be worth it.”

The an­nounce­ment will be broad­cast free on na­tional television net­works across New Zealand.

Peo­ple are wel­come to to­mor­row’s launch to sup­port the cam­paign at the Wade Ho­tel, 2 Tav­ern Rd, Sil­verdale, from 11.45am to 1.30pm.

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