Buck kickstarts cancer campaign
Buck’s back – this time in the front row of a campaign urging men to get checked for prostate cancer.
Former All Black captain Wayne “Buck” Shelford, who had a brush with blood cancer, is hosting other All Black legends at his Wade Hotel in Silverdale tomorrow, April 17.
Fellow All Black cancer survivors Andy Haden and Don McKay, along with Michael Jones, Ian Jones, Stu Wilson, Craig Innes and other ex All Blacks and Maori All Blacks, are expected to support Buck on the day.
They’re launching a hard-hitting community service announcement fronted by Buck and also supported by the Prostate Cancer Foundation of New Zealand and John Bull Boots.
More than 2500 men are diagnosed annually with prostate cancer.
If detected early, it is often treatable and curable.
Yet because of a lack of awareness among men, prostate cancer claims about 600 lives a year, half of which could have been saved through early detection.
Buck encourages men to get their prostate checked and to talk to their doctors about the disease, because prostate cancer thrives in a world of complacency.
“You can have prostate cancer and not have any symptoms. Early detection saves lives,” he says.
Stu Wilson says: “Buck’s a great man with a big heart and we’re only too pleased to help him get the word out to men about prostate cancer.”
Prostate Cancer Foundation of New Zealand president Barry Young welcomes Buck’s involvement.
“The way Buck handled his battle with cancer last year was an inspiration, and it is fantastic he can help us get the word out.”
John Bull Boots group marketing manager Phil Dewis says Buck is a true New Zealand legend, which is why the firm chose him as its offi frontman.
“He has the mana to make a difference and reach out to New Zealand men with this important health message.”
For Buck, it’s a great opportunity to give back to a community which has supported him throughout his career.
“The blokes that drink at my pub are the kind of blokes we want to reach,” Buck says.
“If I can motivate just one man to go for a check-up, this campaign will be worth it.”
The announcement will be broadcast free on national television networks across New Zealand.
People are welcome to tomorrow’s launch to support the campaign at the Wade Hotel, 2 Tavern Rd, Silverdale, from 11.45am to 1.30pm.