Rather frayed

Auckland City Harbour News - - Letters - JOHN O’BRIEN Re­muera

I have just read the ar­ti­cle and viewed the photo of the new “A” logo gen­er­ated for the Auck­land re­gion (Auck­land City Har­bour News, Septem­ber 19).

I’d have to say that at first glance al­ready the damn thing is looking rather frayed and worn around the edges.

The non­sense around the logo is fur­ther com­pounded by the com­ments of Auck­land’s Uni­ver­sity pro-vice chan­cel­lor Ralph Cooney.

Surely this gen­tle­man didn’t com­plete a de­gree ma­jor­ing in ge­og­ra­phy with a com­ment such as his: “With its red colour this brand takes Auck­land be­yond the New Zealand con­text and po­si­tions us at the very heart of the Asia Pa­cific re­gion”.

A glance at such re­gion would sug­gest maybe Ho Chi Minh city a more likely con­tender.

And to think some silly clown ap­proved some $175,000 for such a project.

Photo: JA­SON OX­EN­HAM

Aw­ful or awe­some: Auck­land Re­gional Coun­cil deputy chair­man Michael Bar­nett with an ex­am­ple of Auck­land’s new brand logo.

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