Despite Mr Barnett’s plea that we wait until we “see the logo in use” I would like to respond to the article A logo to love or hate (Harbour News, September 19), if only because first impressions count in the world of advertising.
My first impression is that of the red merging into yellow.
These colours are said to be the most effective in advertising.
The frayed appearance of the letter “A”, however, would imply that our city’s commercial image is now jaded and that we must seek an alternative brand.
I therefore submit my alternative suggestion for a logo.
The letter “A” – minus frayed edges – is flattened to resemble the profile of
Rangitoto against a background of green merging into blue. There are colours that predominate as I view the environment from the top of Mt Eden.