Auckland City Harbour News - - Letters - GE­OF­FREY HINDS Mt Eden

De­spite Mr Bar­nett’s plea that we wait un­til we “see the logo in use” I would like to re­spond to the ar­ti­cle A logo to love or hate (Har­bour News, Septem­ber 19), if only be­cause first im­pres­sions count in the world of ad­ver­tis­ing.

My first im­pres­sion is that of the red merg­ing into yel­low.

Th­ese colours are said to be the most ef­fec­tive in ad­ver­tis­ing.

The frayed ap­pear­ance of the let­ter “A”, how­ever, would im­ply that our city’s com­mer­cial im­age is now jaded and that we must seek an al­ter­na­tive brand.

I there­fore sub­mit my al­ter­na­tive sug­ges­tion for a logo.

The let­ter “A” – mi­nus frayed edges – is flat­tened to re­sem­ble the pro­file of

Ran­gi­toto against a back­ground of green merg­ing into blue. There are colours that pre­dom­i­nate as I view the en­vi­ron­ment from the top of Mt Eden.

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