All Black trad­ing cards go 3D

Auckland City Harbour News - - News - By Teresa Hattan

All Blacks fans got the chance to meet their he­roes at Eden Park this week with the launch of a new trad­ing card game fea­tur­ing 53 past and present men in black.

Kids and the young at heart can col­lect cards from Weet­Bix boxes to cre­ate three­d­i­men­sional graph­ics of their favourite play­ers.

All Blacks Con­rad Smith, Joe Roko­coko, Bren­don Leonard, Stephen Don­ald, Tan­erau La­timer and Aled De Mal­manche were on hand at the launch to sign au­to­graphs and demon­strate the “magic” of the cards.

Cal­lum Ger­lach, 12, of Green Bay, says the new cards are awe­some.

“They’re re­ally cool. I’m go­ing to col­lect them all.”

The tech­nol­ogy is a first for New Zealand and only the sec­ond in the world af­ter be­ing used in the United States with base­ball cards.

The cards use aug­mented re­al­ity and is a com­bi­na­tion of a real im­age with a vir­tual one.

Weet-Bix se­nior brand man­ager Tanne An­drews says he’s grate­ful for the sup­port the Weet-Bix team has re­ceived from the All Blacks.

“This pro­mo­tion wouldn’t have got­ten off the ground if it weren’t for the All Blacks’ sup­port.

“They saw the con­cept and im­me­di­ately wanted to help,” says Mr An­drews.

Ki­wis eat about one mil­lion Weet-Bix a day but Mr An­drews hopes they will soon eat slightly more.

With a pro­mo­tion cost of $1.3 mil­lion ex­clud­ing ad­ver­tis­ing to get the power play cards up and run­ning, a lot of Weet-Bix has to be eaten.

There are 53 cards but only 10 are three-di­men­sional. This en­ables those with a we­b­cam to view an All Black avatar with a unique power-play move such as a tackle.

Dan Carter, Richie McCaw, Joe Roko­coko, Tony Wood­cock, Con­rad Smith, Jimmy Cowan, Ali Wil­liams, Rod­ney So’oialo, Keven Mealamu and Mils Mu­li­aina all fea­ture on the three-di­men­sional cards.

The re­main­ing 43 col­lec­tor cards are also in­ter­ac­tive and will each show a clip of All Blacks game high­lights.

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