All Black trading cards go 3D
All Blacks fans got the chance to meet their heroes at Eden Park this week with the launch of a new trading card game featuring 53 past and present men in black.
Kids and the young at heart can collect cards from WeetBix boxes to create threedimensional graphics of their favourite players.
All Blacks Conrad Smith, Joe Rokocoko, Brendon Leonard, Stephen Donald, Tanerau Latimer and Aled De Malmanche were on hand at the launch to sign autographs and demonstrate the “magic” of the cards.
Callum Gerlach, 12, of Green Bay, says the new cards are awesome.
“They’re really cool. I’m going to collect them all.”
The technology is a first for New Zealand and only the second in the world after being used in the United States with baseball cards.
The cards use augmented reality and is a combination of a real image with a virtual one.
Weet-Bix senior brand manager Tanne Andrews says he’s grateful for the support the Weet-Bix team has received from the All Blacks.
“This promotion wouldn’t have gotten off the ground if it weren’t for the All Blacks’ support.
“They saw the concept and immediately wanted to help,” says Mr Andrews.
Kiwis eat about one million Weet-Bix a day but Mr Andrews hopes they will soon eat slightly more.
With a promotion cost of $1.3 million excluding advertising to get the power play cards up and running, a lot of Weet-Bix has to be eaten.
There are 53 cards but only 10 are three-dimensional. This enables those with a webcam to view an All Black avatar with a unique power-play move such as a tackle.
Dan Carter, Richie McCaw, Joe Rokocoko, Tony Woodcock, Conrad Smith, Jimmy Cowan, Ali Williams, Rodney So’oialo, Keven Mealamu and Mils Muliaina all feature on the three-dimensional cards.
The remaining 43 collector cards are also interactive and will each show a clip of All Blacks game highlights.