Pantry Magic leaves cus­tomers spell­bound

Auckland City Harbour News - - News -

Pantry Magic in Mt Welling­ton is cel­e­brat­ing its first birth­day by an­nounc­ing the ex­pan­sion of its range of pro­fes­sional qual­ity kitchen tools for en­thu­si­as­tic home cooks. An ex­ten­sive se­lec­tion of cast iron pots and pans, woks, oil sprayers and pour­ers as well as chop­ping boards and wooden uten­sils are just a few of the items join­ing the 2000 prod­uct lines al­ready on of­fer. Pantry Magic boasts the largest sup­ply of sil­i­con bake­ware in New Zealand with a fan­tas­tic ar­ray of colours, shapes and sizes.

“What makes Pantry Magic dis­tinc­tive,” says pro­pri­etor Rob Ersk­ine, “is that we’re of­fer­ing the same level of high­qual­ity kitchen­ware you’ll find at other shops but at more af­ford­able prices.”

Rob re­ports that Pantry Magic sources the prod­ucts it sells un­der the Pantry Magic la­bel di­rectly from the man­u­fac­tur­ers. The re­sult is cost sav­ings of 30 per­cent com­pared to what you’ll pay at other spe­cial­ity kitchen shops. And Pantry Magic prod­ucts come with a lim­ited life­time war­ranty.

Also new to the store is an on­line gift reg­istry, to be­gin in Au­gust. Its in­tro­duc­tion co­in­cides with the up­com­ing wed­ding sea­son.

“Cou­ples get­ting mar­ried or those cel­e­brat­ing an­niver­saries or birthdays will want to take ad­van­tage of the ser­vice,” Rob says. “With so many prod­ucts to choose from, our cus­tomers are sure to find some­thing even the most dis­cern­ing cook will like.”

Also look out for the start of cook­ing classes, book sign­ings and reg­u­lar prod­uct demon­stra­tions in Pantry Magic’s demon­stra­tion kitchen. The kitchen is an­chored by a stove/oven range custom built by La Cor­nue of France.

Rob is­sues a spe­cial in­vi­ta­tion for par­ents with small chil­dren. The shop’s floor­plan is de­signed to al­low plenty of room for pushchairs. A chil­dren’s area with puz­zles and games to keep the kids oc­cu­pied means mum can browse at her leisure. Again with chil­dren in mind, Pantry Magic stocks a range of chil­dren’s cook­ware: mix­ing bowls, aprons, plates, and uten­sils to keep lit­tle hands busy in the kitchen.

Amer­i­can chef Robert Esser started Pantry Magic five years ago, in­tent on de­vel­op­ing a com­pany that catered specif­i­cally to home cook and bak­ing en­thu­si­asts. His ef­forts have al­ready paid off with Pantry Magic re­ceiv­ing the 2008-2009 In­ter­na­tional House­wares As­so­ci­a­tion Global In­no­va­tor Award. An hon­our it shares with past win­ners such as Har­rods and Macy’s.

Mt Welling­ton’s Pantry Magic is New Zealand’s first. It joins stores in Hong Kong, the com­pany head­quar­ters, Sin­ga­pore, Ja­pan, China, Tai­wan and In­done­sia, with re­cent in­ter­est from Aus­tralia, Canada and the UK.

Pantry Magic is lo­cated at 65 Lunn Av­enue, Mt Welling­ton. Ring 09 527 8927 for more in­for­ma­tion. Go shop­ping or sign up for the gift reg­istry on the web­site at http://www.pantry­magic.

Sil­i­con bake­ware bonanza: Pantry Magic boasts New Zealand’s largest se­lec­tion of sil­i­con bake­ware in all shapes, colours and sizes.

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