Fun focus wraps up Fashion Week
Myken Stewart is clocking up her 11th year as brand manager at the country’s leading fashion event.
New Zealand Fashion Week is in full swing and 40,000 people are expected to have visited the Viaduct Events Centre by the end of Fashion Weekend.
Up to 1000 people can pack out the big venue when a popular show like Trelise Cooper is centre stage.
The trade show features about 55 designer brands and Ms Stewart is in charge of 36 sponsors and nearly 40 affiliates.
“That’s a happy.”
The event was started by Ms Stewart’s mother Pieter Stewart 12 years ago as a fashion trade show. In its fifth year Fashion Weekend was born which was designed to meet the needs of the growing interest from the public.
Fashion Week is and always will be a trade event and Fashion Weekend is
to keep a lot more interactive and fun, and open to the public, Ms Stewart says.
‘‘The cornerstones of Fashion Weekend are the Designer Fashion Garage Sale and the Designer Selection Show which showcases a couple of pieces from each designer and a couple in stores now.
‘‘It’s phenomenal value, the goodie bag value of the selection show is worth way more than the tickets.’’ Meanwhile, pregnant Ms Stewart is looking forward to a little time off to have her baby.
“Eleven years is a lot. I’d like to sit a year out and develop a few other bits and pieces around the event.”
Entry to Fashion Weekend is just $12 or if you are taking in a show for $15 it gives you free entry for the day. The Designer Selection Shows seats are $60 or $100 with goodie bags.