Re­tail ac­tion plan tar­gets city cen­tre

Auckland City Harbour News - - NEWS -

Plans to make Auck­land’s cen­tral city an at­trac­tive place for the busi­ness and wider com­mu­ni­ties to thrive in have been un­veiled.

The City Cen­tre Re­tail Ac­tion Plan is due for fi­nal re­view and ap­proval this month.

Plans for down­town in­clude ac­cen­tu­at­ing the char­ac­ter of each of the city’s dis­tinct sec­tions.

An ‘‘in­no­va­tion cra­dle’’, ‘‘engine room’’ and a ‘‘green link’’ are among the eight precincts to be de­vel­oped fur­ther.

The re­tail ac­tion plan is a joint project of the Auck­land Coun­cil and busi­ness as­soci- ation Heart of the City.

The aim of the ini­tia­tive is to im­prove the over­all re­tail en­vi­ron­ment and ex­pe­ri­ence, at­tract more cus­tomers and nur­ture the dis­tinc­tions be­tween the var­i­ous city cen­tre precincts.

Auck­land Coun­cil eco­nomic de­vel­op­ment man­ager Har­vey Brookes says the city is per­form­ing well but there is al­ways room for im­prove­ment.

‘‘We want to at­tract con­tin­ued re­tail in­vest­ment into Auck­land’s city cen­tre,’’ he says.

‘‘With va­cancy rates of only 3.2 per cent, city cen­tre re­tail is al­ready per­form­ing well – but we can all do bet­ter.

‘‘Coun­cil and pri­vate sec­tor in­vest­ment over the past decade has re­ally re­vi­talised streetscapes and con­trib­uted to an over­all im­proved re­tail ex­pe­ri­ence.

‘‘This ac­tion plan aims to build upon this,’’ Mr Brookes says.

Heart of the City spokes­woman Ta­nia Loveridge says its vi­sion is for Auck­land’s city cen­tre to be the top shop­ping cen­tre in New Zealand.

‘‘The coun­cil and Heart of the City will work along­side city cen­tre busi­ness, prop­erty own­ers and oth­ers to achieve this.

‘‘An at­trac­tive and suc­cess­ful city cen­tre re­tail en­vi­ron­ment will en­hance the over­all ex­pe­ri­ence for our vis­i­tors,’’ she says.

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