Retail action plan targets city centre
Plans to make Auckland’s central city an attractive place for the business and wider communities to thrive in have been unveiled.
The City Centre Retail Action Plan is due for final review and approval this month.
Plans for downtown include accentuating the character of each of the city’s distinct sections.
An ‘‘innovation cradle’’, ‘‘engine room’’ and a ‘‘green link’’ are among the eight precincts to be developed further.
The retail action plan is a joint project of the Auckland Council and business associ- ation Heart of the City.
The aim of the initiative is to improve the overall retail environment and experience, attract more customers and nurture the distinctions between the various city centre precincts.
Auckland Council economic development manager Harvey Brookes says the city is performing well but there is always room for improvement.
‘‘We want to attract continued retail investment into Auckland’s city centre,’’ he says.
‘‘With vacancy rates of only 3.2 per cent, city centre retail is already performing well – but we can all do better.
‘‘Council and private sector investment over the past decade has really revitalised streetscapes and contributed to an overall improved retail experience.
‘‘This action plan aims to build upon this,’’ Mr Brookes says.
Heart of the City spokeswoman Tania Loveridge says its vision is for Auckland’s city centre to be the top shopping centre in New Zealand.
‘‘The council and Heart of the City will work alongside city centre business, property owners and others to achieve this.
‘‘An attractive and successful city centre retail environment will enhance the overall experience for our visitors,’’ she says.