City to reap tourism dollars
Mayor Len Brown is predicting Auckland’s tourism earnings to double in the next decade.
He told a group of tourism industry operators that he wants the visitor economy to jump from $3 billion to $6b in the next 10 years.
‘‘It’s totally doable. We’re in the right space to do that and more.’’
Mr Brown says Auckland needs to become an events city to achieve the lofty goal.
Events like stage show Mary Poppins and the Junior Rugby World Championships in 2014 are important.
In the near future Mr Brown is predicting the V8 supercars, which will be held at Pukekohe in April next year, will be a big hit with the public.
‘‘It’ll be great for the city and the southern part of the region.’’
He says predictions about what the event will generate financially and in terms of visitor numbers are ‘‘very, very conservative’’.
Another factor in increasing the tourism dollar is getting a convention centre in Auckland, Mr Brown says.
And with an increase in tourism comes more jobs.
‘‘The high-tech sector is undergoing big, big growth in Auckland. But it’s not a high labour-intensive sector of our economy.
‘‘One high labour-intensive industry is tourism.’’
Auckland Tourism Events and Economic Development tourism manager Jason Hill says the industry is in reasonable shape. The sector is holding its own in difficult economic conditions, with international and domestic arrivals both up a Auckland Airport.
And ATEED’s domestic marketing campaign that aimed to bring local visitors to Auckland was a success, with a 24 per cent increase in visits to the aucklandnz.com website, Mr Hill says.