Autism NZ up­dates look

Auckland City Harbour News - - NEWS -

Autism New Zealand has re­freshed its look with a bright lime green and yel­low makeover.

The Morn­ingside­based or­gan­i­sa­tion has un­til now had a mo­tif of puz­zle pieces, but say the re­brand shows a more pos­i­tive side of autism.

How­ever it hasn’t com­pletely ditched the in­ter­na­tion­ally recog­nised sym­bol and the new logo has in­cor­po­rated a puz­zle piece into the shape of a per­son in­side a cap­i­tal ‘ A’.

Chief ex­ec­u­tive Ali­son Molloy says the new brand fol­lows some se­ri­ous think­ing about how the or­gan­i­sa­tion can best sup­port peo­ple on the autism spec­trum, their fam­i­lies and the pro­fes­sion­als who work with them.

‘‘We be­lieve Autism New Zealand will really stand out in the not-for­profit en­vi­ron­ment,’’ she says.

‘‘The new brand­ing po­si­tions us as an ‘‘author­ity’’ within our sec­tor and will work well with our ex­ist­ing ser­vices and the suite of new pro­grammes and ser­vices as they are rolled out.’’

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