Banana importer trades on good ethics
A small Auckland banana importer has become the first New Zealand business named among the World’s Most Ethical (WME) companies.
All Good Organics, with just 10 staff, trades out of a shed in Grey Lynn.
The WME list is run by a New York-based think tank, the Ethisphere Institute.
Past companies to be recognised include British retailer Marks & Spencer and Wholefoods in the United States.
Entrants are judged on factors including their code of ethics, regulatory compliance, investment in sustainable business practices and corporate citizenship.
All Good Organics began importing Fairtrade bananas into New Zealand three years ago. It recently launched two Fairtrade organic softdrinks – Karma Cola, made with cola nuts from Sierra Leone, and Gingerella ginger ale.
It was founded by entrepreneurs Chris Morrison, who set up Phoenix Organics, his brother Matt Morrison and former 42-below marketing director Simon Coley.
Chris Morrison says the firm is ‘‘absolutely blown away’’ by its inclusion in the WME list. He says an ethical approach is woven into everything it does.
‘‘All Good believes we can’t ignore the consequences, humane or environmental, of growing the food we eat and enjoy, even though it may happen a long way from New Zealand,’’ he says.
‘‘It hasn’t been an easy journey, especially when competitors have tried to jump on the ethical bandwagon with self-certification.’’
Fairtrade Australia and New Zealand launched legal action against global banana producer Dole last year for trying to trademark its ethical choice label. In June, the Commerce Commission warned Dole that it risked a Fair Trading Act breach after complaints that its stickers were misleading.
All good: Chris Morrison says All Good Organics is ‘‘blown away’’ to be named among the World’s Most Ethical companies.
Go to aucklandcityharbour news.co.nz and click on Latest Edition to see where All Good Fairtrade bananas come from.