Ba­nana im­porter trades on good ethics

Auckland City Harbour News - - NEWS -

A small Auck­land ba­nana im­porter has be­come the first New Zealand busi­ness named among the World’s Most Eth­i­cal (WME) com­pa­nies.

All Good Or­gan­ics, with just 10 staff, trades out of a shed in Grey Lynn.

The WME list is run by a New York-based think tank, the Ethi­sphere In­sti­tute.

Past com­pa­nies to be recog­nised in­clude Bri­tish re­tailer Marks & Spencer and Wholefoods in the United States.

En­trants are judged on fac­tors in­clud­ing their code of ethics, reg­u­la­tory com­pli­ance, in­vest­ment in sus­tain­able busi­ness prac­tices and cor­po­rate cit­i­zen­ship.

All Good Or­gan­ics be­gan im­port­ing Fair­trade bananas into New Zealand three years ago. It re­cently launched two Fair­trade or­ganic soft­drinks – Karma Cola, made with cola nuts from Sierra Leone, and Gin­gerella gin­ger ale.

It was founded by en­trepreneurs Chris Mor­ri­son, who set up Phoenix Or­gan­ics, his brother Matt Mor­ri­son and former 42-be­low mar­ket­ing di­rec­tor Simon Co­ley.

Chris Mor­ri­son says the firm is ‘‘ab­so­lutely blown away’’ by its in­clu­sion in the WME list. He says an eth­i­cal ap­proach is wo­ven into ev­ery­thing it does.

‘‘All Good be­lieves we can’t ig­nore the con­se­quences, hu­mane or en­vi­ron­men­tal, of grow­ing the food we eat and en­joy, even though it may hap­pen a long way from New Zealand,’’ he says.

‘‘It hasn’t been an easy jour­ney, es­pe­cially when com­peti­tors have tried to jump on the eth­i­cal band­wagon with self-cer­ti­fi­ca­tion.’’

Fair­trade Aus­tralia and New Zealand launched le­gal ac­tion against global ba­nana pro­ducer Dole last year for try­ing to trade­mark its eth­i­cal choice la­bel. In June, the Com­merce Com­mis­sion warned Dole that it risked a Fair Trad­ing Act breach af­ter com­plaints that its stick­ers were mis­lead­ing.

All good: Chris Mor­ri­son says All Good Or­gan­ics is ‘‘blown away’’ to be named among the World’s Most Eth­i­cal com­pa­nies.

Go to auck­land­c­i­ty­har­bour and click on Lat­est Edi­tion to see where All Good Fair­trade bananas come from.

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