Opt-in choice for phone books
Publishers of the phone book are moving with the times and giving people the chance to opt in to receive copies of the tomes.
Auckland residents who wish to receive the White pages residential phone book will need to order a copy, which will be delivered in June.
Normal delivery of the Yellow pages and White pages business books has started.
Yellow, the company responsible for the directories, is piloting an optin system.
Chief executive Chris Armistead says the trial was driven by feedback from consumers.
A survey concluded central Auckland residents are most ready to adopt the change, with 81 per cent of respondents saying there should be a choice on whether the books are received.
‘‘Aucklanders are changing,’’ Mr Armistead says. ‘‘They’re using the White pages book less and whitepages.co.nz more, and we’ve had consumers asking us when we’ll consider an opt-in system for the delivery of our residential directories.
‘‘It’s about trying to get the balance right as we transform our offering to include print and digital.’’
Mr Armistead says the company expects some environmental benefits from the Auckland opt-in pilot.
‘‘If 30 per cent of Aucklanders order the White pages residential book this year, that will save around 770 tonnes of paper and 32 truck trips from Masterton to Auckland for distribution.’’
Green Party MP Gareth Hughes says the move will bring New Zealand into the 21st century.
‘‘New Zealand is one of the few countries left where it is compulsory to deliver telephone books to households that don’t want them,’’ he says.