New app cuts out Bieber-ma­nia


Auckland City Harbour News - - NEWS - By JESS LEE

For those tired of mu­sic charts dic­tated by 13-year-old girls and the Beliebers there may be a so­lu­tion in the form of a new app.

Herne Bay res­i­dent An­thony Gar­diner has de­vel­oped 25most­, a new web­site ded­i­cated to cre­at­ing cus­tom mu­sic charts based on what in­ter­ests each lis­tener.

It could sig­nal the end of the top 20 mu­sic chart re­plac­ing it with playlists se­lected by users based on a se­lected age-range, lo­ca­tion, in­ter­est or genre.

The 33-year-old started de­vel­op­ing the site last year as a means of dis­cov­er­ing what peo­ple were lis­ten­ing to as op­posed to buy­ing.

‘‘I’ve al­ways found peo­ple’s 25 most-played playlist on iTunes a really in­ter­est­ing in­sight into their per­son­al­ity, so when­ever I meet a new per­son I al­ways look at what their 25 most-played are.’’

Ini­tially the site was de­signed just for that pur­pose but he soon dis­cov­ered that by blend­ing the de­mo­graphic data pro­vided by each user with their mu­sic lis­ten­ing habits fil­ters could be put in place which would al­low oth­ers to cre­ate cus­tom playlists and dis­cover new mu­sic.

‘‘It fas­ci­nates me to use so­cial me­dia data to do in­ter­est­ing stuff,’’ he says.

‘‘Sites like Spo­tify are fan­tas­tic but there’s 20 mil­lion songs and I don’t have time to lis­ten to thou­sands of songs.

‘‘I miss the days of mak­ing a mixed tape for your mate with 25 songs on it.’’

Un­sur­pris­ingly Justin Bieber is ab­sent from most peo­ple’s lists but bands like the Rolling Stones have also failed to ap­pear­ances.

The app is still in stage one of its de­vel­op­ment but Mr


many Gar­diner hopes that as it grows he will be able to have the most de­fin­i­tive an­swer to the ques­tion of what the most pop­u­lar song of all time is.

‘‘We’re talk­ing about the most lis­tened to song of all time cu­mu­la­tively ver­sus the one that has sold the most sin­gles – which I think is a much more ac­cu­rate mea­sure of what songs are pop­u­lar,’’ he says.

Top 20 mu­sic charts around the world are com­pletely ir­rel­e­vant once you pass the age of 13, he says.

‘‘Us­ing it my­self I’ve found a lot of cool mu­sic, some that I’ve for­got­ten about a long time ago but also a lot of new mu­sic that I’ve never heard be­fore.’’

Once signed up users, who cur­rently range in age from 13 to 60, just con­tinue lis­ten­ing to mu­sic as usual.

Mr Gar­diner ad­mits some peo­ple could be put off us­ing the app by their po­ten­tially em­bar­rass­ing favourite songs.

‘‘Ev­ery­body has their guilty plea­sures, it’s just whether ev­ery­one is brave enough to stand by them which I think they should be.’’

He proudly claims Push the But­ton by English girl group Su­gababes as just one of his.

Both Ap­ple and Face­book have shown in­ter­est in the app, he says.

In the fu­ture he hopes to use Face­book’s ‘‘check in’’ func­tion so peo­ple can check in at places like bars, shops or par­ties and have mu­sic they want play on the stereo.


Your tunes: An­thony Gar­diner is hop­ing to an­swer the ques­tion what is the most pop­u­lar song of all time with his new app 25most­

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