Free cof­fee to ed­u­cate on fair trade

Auckland City Harbour News - - NEWS -

A project brewed up by young peo­ple is aim­ing to in­crease aware­ness about the im­por­tance of buy­ing fairly traded cof­fee.

The lead­ers of P3 Foun­da­tion have cre­ated the Pay Fair­trade For­ward so­cial ex­per­i­ment which will take place on Fri­day.

To kick off the day vol­un­teers will head into par­tic­i­pat­ing cafes and buy a cup of cof­fee.

The twist is that as well as buy­ing their own cof­fee, they will also buy a fair­trade cof­fee for the next cus­tomer.

The cus­tomer will then get a free cof­fee and a quick rundown of fair trade from the barista, and the chance to pay it for­ward to some­one else.

Pay Fair Trade For­ward na­tional man­ager Jamie Hime­ona says the cam­paign is a great way to open a dis­cus­sion about the im­pli­ca­tions your con­sumer choices can have on farm­ers in the de­vel­op­ing world.

‘‘I know it might seem like a has­sle some­times to walk that lit­tle bit fur­ther from your work or study place to find a cafe that stocks fairly traded prod­ucts, but by putting in that ex­tra ef­fort you are ac­tu­ally mak­ing a world of dif­fer­ence to pro­duc­ers in the third world.’’

P3 Foun­da­tion chief ex­ec­u­tive Divya Har­i­ha­ran says trade in­jus­tice is a ma­jor is­sue.

‘‘Peo­ple don’t re­alise how many farm­ers in de­vel­op­ing coun­tries like Pa­pua New Guinea are be­ing ripped off and ex­ploited for their pro­duce.

‘‘All we get to see is the de­li­cious flat white or trim mocha that so many of us in­dulge in on a daily ba­sis. Once peo­ple are aware of what’s hap­pen­ing though, they im­me­di­ately get an­gry about how un­fair the sit­u­a­tion is.’’

Last year more than 4000 peo­ple took part in the ex­per­i­ment.

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