Free coffee to educate on fair trade
A project brewed up by young people is aiming to increase awareness about the importance of buying fairly traded coffee.
The leaders of P3 Foundation have created the Pay Fairtrade Forward social experiment which will take place on Friday.
To kick off the day volunteers will head into participating cafes and buy a cup of coffee.
The twist is that as well as buying their own coffee, they will also buy a fairtrade coffee for the next customer.
The customer will then get a free coffee and a quick rundown of fair trade from the barista, and the chance to pay it forward to someone else.
Pay Fair Trade Forward national manager Jamie Himeona says the campaign is a great way to open a discussion about the implications your consumer choices can have on farmers in the developing world.
‘‘I know it might seem like a hassle sometimes to walk that little bit further from your work or study place to find a cafe that stocks fairly traded products, but by putting in that extra effort you are actually making a world of difference to producers in the third world.’’
P3 Foundation chief executive Divya Hariharan says trade injustice is a major issue.
‘‘People don’t realise how many farmers in developing countries like Papua New Guinea are being ripped off and exploited for their produce.
‘‘All we get to see is the delicious flat white or trim mocha that so many of us indulge in on a daily basis. Once people are aware of what’s happening though, they immediately get angry about how unfair the situation is.’’
Last year more than 4000 people took part in the experiment.