Share your love for Auckland
If you love downtown Auckland take to social media to let the world know.
Business association Heart of the City is asking Aucklanders and visitors to share what they love about the central city on photosharing website Instagram.
The campaign is called 453 Reasons to Love Your City. To take part upload that magic photograph to Instagram and add the hashtag #loveyourcityblc.
Heart of the City will then curate the images on their BIGlittleCity.co.nz website and Facebook page.
Some images will be be picked to be displayed in a series of street posters throughout the central city during August and the best of these will be selected to feature in an exhibition being put on by Heart of the City as part of Artweek in midOctober. To complement the Love Your City campaign, a series of film clips will be released via the BIG little City channels showcasing some of the Instagram images and 453 experiences.