A family coach is sending the message that parents need to ensure playtime with the kids is used wisely.
‘‘Most Kiwi parents are under increased time pressures and so making the most of time spent together is important,’’ Andrea Stringer from The Parenting Place says.
‘‘Is it relaxed, free of distraction and guilt? Is it focused on the child’s interests?’’
Ms Stringer’s comments follow a survey of more than 1000 Australian mothers held by Lego Duplo.
The study found parents recognised play- time to be the most pivotal when key milestones are met, such as clapping, sorting and sharing.
But many felt they did not spend enough of this precious time with their children.
Of the mothers surveyed 74 per cent wish to increase their shared playtime by at least an hour and a half each day.
Ms Stringer believes the situation is the same in New Zealand. According to the Statistics NZ ssurvey in 2010, working Kiwi parents spend an average of one hour and nine minutes a day with their children.