Fu­ture on the rise for en­tre­pre­neur

Auckland City Harbour News - - NEWS - By JESS LEE

A baker-turned-cook­book writer is one of the cre­ative women shar­ing their se­crets to suc­cess in a new book.

Lady Luck fea­tures the ac­counts of more than 20 Kiwi women, in­clud­ing Pon­sonby baker Jor­dan Ron­del and Grey Lynn edi­tor El­lie Smith.

It was in­spired by Lisette Pren­der­gast and Mar­i­ana Collette’s blog Le Pe­tite Ma­nia which fo­cuses on women bal­anc­ing work and fam­ily.

Mu­si­cian Ladi6 and per­former Pinky Agnew are also among the book’s con­trib­u­tors. In it they share how they came to be suc­cess­ful, the chal­lenges they faced and their ad­vice for others.

Ms Ron­del be­gan cook­ing up a suc­cess­ful busi­ness out of a hobby al­most four years ago.

She was study­ing to­wards a com­merce and mar­ket­ing de­gree when her dad sug­gested she get se­ri­ous about bak­ing af­ter try­ing a piece of a ‘‘par­tic­u­larly suc­cess­ful cake’’.

In about three months Ms Ron­del had set up a suc­cess­ful blog called The Caker and had her first wed­ding or­der.

A book deal fol­lowed and be­fore long she had carved out a name for her­self as the queen of the Auck­land cake scene.

‘‘I still look back and think ‘how did it all hap­pen so eas- ily?’,’’ she says. ‘‘I was set­ting my­self up for an of­fice job even though it’s not re­ally what I wanted.

‘‘I guess the hard­est thing is hav­ing the mo­ti­va­tion to keep go­ing.’’

Ms Ron­del shared kitchens with some ‘‘big burly chefs’’ un­til find­ing a per­ma­nent place to cre­ate her sweet, home­made treats at K’ Rd’s Eighthirty cafe.

She pays her rent for the space in cakes.

Ms Ron­del has one piece of ad­vice for bud­ding en­trepreneurs.

‘‘En­dure it through the hard times. It took two years be­fore things got a lit­tle bit eas­ier.’’

Ms Pren­der­gast and Ms Collette hope the book’s suc­cess sto­ries will in­spire women through­out the coun­try.

The duo write about ev­ery­thing from fem­i­nism to food in their blog, which now has more than 3500 vis­i­tors per week since it launched ear­lier this year.

‘‘We thought only our mums would read it,’’ Ms Collette says. ‘‘ We never thought we’d have so much web traf­fic so quickly.’’

Lady Luck is avail­able now from book­stores.

Photo: JESS LEE

Sweet deal: Jor­dan Ron­del, bet­ter known as The Caker, pays the rent for her kitchen in cakes.

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