New cam­paign aimed at 20 to 29-year-olds

Auckland City Harbour News - - NEWS -

A new cam­paign aimed at re­duc­ing drink-driv­ing over the festive sea­son has been launched.

With Christ­mas and New Year’s Eve just weeks away Auck­land Trans­port has launched ‘‘Make It Home Safely’’ with a fo­cus on reach­ing those aged 20-29.

‘‘Drink-driv­ing is a ma­jor prob­lem in New Zealand,’’ com­mu­nity trans­port man­ager Matthew Red­nall says.

‘‘In Auck­land be­tween 2008 and 2012 there were 107 fa­tal­i­ties and 633 se­ri­ous in­juries caused by al­co­hol and drug re­lated crashes.’’

Although drink-driv­ing is an is­sue across all ages, statis­tics show peo­ple aged 20 to 29 are re­spon­si­ble for just un­der half of all fa­tal al­co­hol re­lated crashes.

‘‘To com­mu­ni­cate with this group, we have de­vel­oped a cam­paign fo­cused on cin­e­mas and on­line.’’

Mr Red­nall says the weeks lead­ing up to Christ­mas are a ‘‘ high risk’’ time for al­co­hol re­lated crashes.

There’s also a new Face­book app show­ing that there are many ways to get home from a night out. Search Make it Home on Face­book.

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