Choosing to make a difference
When it comes to ethical shopping Frederique GulcherIngram practises what she preaches.
Her interest in conscious consumerism was sparked when she was introduced to sweatshop-free sneakers by a friend while living on Waiheke Island. panies about their policies.
‘‘I say to people you can’t make a change overnight but become more aware and slowly but surely if more people get involved things will change.
‘‘We have incredible power, and even just small steps make a difference.’’
Purchasing power: Frederique Gulcher-Ingram says everyone can make a difference by ensuring at least some of their purchases are ethically sound.