What isn’t in a name? Plenty
What is it that drives people, organisations ( and places) to suddenly change a name they’ve lived with for a very long time.
Especially when it’s a widely recognised label for who they are and what they do?
The classic past decision was the scrapping of Auckland’s wellestablished and totally accurate ‘‘City of Sails’’ with a symbol to match.
I know what the latest messy flower badge looks like but what’s the classy and possibly inappropriate name of the not-so-super-city these days?
And how many thousands did it cost to discard reams of letterhead stationery, etc?
Now it’s Telecom. As it relaunches under its new label, who will be the first to point out to the Spark management that they risk confusion with national Sparc, the sports and recreation administration?
The earlier Sparc switch was another infuriating name change.
According to the outdated website, the change to Sparc ‘‘incorporated the functions of the Hillary Commission, the New Zealand Sports Foundation and the sport policy arm of the Office of Tourism and Sport … the old Hillary Sport site will remain available while we update and move content over to the new site’’.
I’ve never forgiven the oversmart batch of experts who shouldered the Hillary Commission title aside and went into an unexplained rebirth.
Would any other organisation in the world have discarded the use of the name of one of the world’s great men and pasted it over with Sparc Sport or something obscure?
The old, familiar and tedious Telecom would have been wiser to have used how many thousand dollars the name change cost to do something about the horrendous waiting time that faces its customers wanting help with continuous problems getting into the internet – sometimes an hour or more.
Talking about names, I treasure an opportunity I had to light a small fire under Hillary Clinton.
After she met Ed Hillary in Nepal, she ad libbed on how her mother had called her after him.
Disbelieving, I checked the Clinton birth date – October 26, 1947. Ed’s Everest climb was in June, 1953.
Either she had made it up or she had had a very late baptism at six!
Somehow, the New York Times picked up my column reference – and republished it. A first for Suburban Newspapers.
The world has become too small to fib and get away with it. In the mailbag:
‘‘It was great to read your column regarding the paper trail that we bothersome residents like to have with our rates printed in black and white.
‘‘Although I have a family member who pays our bills online, I prefer paper as a backup.
‘‘Like you, I live rurally and the nonsense attached to the demand inviting us to use the train, etc, is exactly that – nonsense and a feel good for Mr Brown and committee.
‘‘Perhaps less diatribe would result in less paper in the envelope! And if they really want to be environmentally friendly, stop the obsession with mowing motorway berms (plant wildflowers) and stop spraying rural roadsides with chemicals. Neither of these practices are beneficial to humans or the environment.
‘‘Len Brown, there’s more than Brown Town! I wonder if you know where the Puhoi River is yet?’’ – Deidre Marbeck Another question worth asking: ‘‘Have some New Zealanders lost their minds?
‘‘The decision to put a model of a state house on an Auckland wharf must surely be a joke that some mindless person took seriously!
‘‘For goodness sake – someone with some authority please do something to stop this nonsense before it happens.
‘‘We will be the laughing stock of the world! Surely one of our talented people can come up with something more relevant to this beautiful country of ours.
‘‘Please someone, do something to stop this idiocy.’’
– Ngaire Higgins
Sir Ed: ‘‘I’ve never forgiven the over-smart batch of experts who shouldered the Hillary Commission title aside and went into an unexplained rebirth’’ – Pat Booth.