Top de­signer shares her se­crets

Auckland City Harbour News - - NEWS -

De­signer Liv Tap­per is get­ting some valu­able point­ers from one of the in­dus­try’s finest.

The 32-year-old owner of the new fash­ion brand For­man­tera won a men­tor­ing ses­sion with de­signer ex­traor­di­naire Kate Sylvester as part of the Smart Business Cam­paign run by mo­bile phone net­work 2de­grees.

Tap­per founded her brand in 2012 and was thrilled to have the op­por­tu­nity to pick the de­signer’s brain for sales and mar­ket­ing tips.

‘‘It was just amaz­ing to hear about Kate’s ex­pe­ri­ences over the last 21 years, what she did well, and what she would have done dif­fer­ently,’’ she says.

‘‘It’s re­ally cool that Kate has reached out to a young fe­male de­signer, es­pe­cially in fash­ion where peo­ple are quite pro­tec­tive. Some­times you don’t get that in our in­dus­try.’’

Sylvester says a lot has changed in the two decades since she first broke into the in­dus­try.

‘‘I couldn’t get a sin­gle buyer to come and see us be­cause the idea that we could cre­ate de­signer cloth­ing in New Zealand was com­pletely laugh­able.

‘‘We were a bunch of farm­ers in gum­boots, whereas in the global world now you can be based any­where, so that’s an amaz­ing ad­van­tage.’’

Fash­ion for­ward:

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