Friction is your wallet’s friend
I’m undergoing a terrible ordeal in my battle with frittering.
My workplace has moved into a super-modern office on top of a supermarket.
It is now dangerously easy to put a thought like: ‘‘I fancy a sausage roll’’ into action.
Thoughts like: ‘‘Mmh, I fancy a double chocolate stout tonight’’ are coming with greater frequency now I spend my days over a nice beer selection.
I have experienced a massive decrease in what a retailer would call ‘‘friction’’, which is shopping industry jargon for the difficulty of buying something.
The greater the friction, the less money people spend, so the harder retailers work to get rid of it.
When I was a nipper, it was hard to spend money.
No-one had credit cards. Shops shut early, and didn’t open on Sundays.
Once the closed sign was up, you couldn’t buy anything. The internet had been invented, but