Fric­tion is your wal­let’s friend

Auckland City Harbour News - - YOUR PAPER, YOUR PLACE - ROB STOCK

I’m un­der­go­ing a ter­ri­ble or­deal in my bat­tle with frit­ter­ing.

My work­place has moved into a su­per-mod­ern of­fice on top of a su­per­mar­ket.

It is now dan­ger­ously easy to put a thought like: ‘‘I fancy a sausage roll’’ into ac­tion.

Thoughts like: ‘‘Mmh, I fancy a dou­ble choco­late stout tonight’’ are com­ing with greater fre­quency now I spend my days over a nice beer se­lec­tion.

I have ex­pe­ri­enced a mas­sive de­crease in what a re­tailer would call ‘‘fric­tion’’, which is shop­ping in­dus­try jar­gon for the dif­fi­culty of buy­ing some­thing.

The greater the fric­tion, the less money peo­ple spend, so the harder re­tail­ers work to get rid of it.

When I was a nip­per, it was hard to spend money.

No-one had credit cards. Shops shut early, and didn’t open on Sun­days.

Once the closed sign was up, you couldn’t buy any­thing. The in­ter­net had been in­vented, but

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