Road ban­ner charges flagged away

Auckland City Harbour News - - YOUR PAPER, YOUR PLACE - MARY FITZGER­ALD

Auck­land Trans­port has flagged away plans to charge for town cen­tre ban­ners.

In a re­cent turn of events, Auck­land busi­ness as­so­ci­a­tions are now not go­ing to have to start pay­ing AT for town cen­tre ban­ner dis­plays. Un­der a new sig­nage by­law, town cen­tre ban­ner dis­plays have come un­der the con­trol of AT. As a re­sult busi­ness as­so­ci­a­tions have been fac­ing the pos­si­bil­ity of a new con­tract to sup­ply and main­tain their ban­ner dis­plays.

AT had con­tracted a me­dia group to over­see the mar­ket­ing and man­age­ment of the street dis­plays, mean­ing costs for busi­ness as­so­ci­a­tions were set to rise sig- nif­i­cantly. Busi­ness as­so­ci­a­tion con­cerns in­cluded the loss of con­trol over what mes­sages would be dis­played in town cen­tres.

Orakei Coun­cil­lor Des­ley Simp­son says when AT first came out with an ini­tia­tive for the street ban­ner charg­ing no one could un­der­stand why they had done it, and that it hin­dered rather than helped lo­cal busi­ness as­so­ci­a­tions. ’’This out­come is a pos­i­tive re­sult,’’ Simp­son says. ’’Once the busi­ness as­so­ci­a­tions met and dis­cussed the is­sues with AT a res­o­lu­tion was found which is re­ally pos­i­tive,’’ she adds.

The ban­ners are used for high­light­ing a range of com­mu­nity events such as mar­ket days, Christ­mas, and as re­quired for ad­ver­tis­ing.


A cross street ban­ner across Re­muera Rd, Re­muera.

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