Road banner charges flagged away
Auckland Transport has flagged away plans to charge for town centre banners.
In a recent turn of events, Auckland business associations are now not going to have to start paying AT for town centre banner displays. Under a new signage bylaw, town centre banner displays have come under the control of AT. As a result business associations have been facing the possibility of a new contract to supply and maintain their banner displays.
AT had contracted a media group to oversee the marketing and management of the street displays, meaning costs for business associations were set to rise sig- nificantly. Business association concerns included the loss of control over what messages would be displayed in town centres.
Orakei Councillor Desley Simpson says when AT first came out with an initiative for the street banner charging no one could understand why they had done it, and that it hindered rather than helped local business associations. ’’This outcome is a positive result,’’ Simpson says. ’’Once the business associations met and discussed the issues with AT a resolution was found which is really positive,’’ she adds.
The banners are used for highlighting a range of community events such as market days, Christmas, and as required for advertising.
A cross street banner across Remuera Rd, Remuera.