Supermarkets join fight
New Zealand supermarkets have joined the fight against childhood obesity, signing up to a range of measures to support government backed initiatives.
Foodstuffs and Progressive Enterprises, the owners of New Zealand’s three main supermarket chains, along with Moore Wilson’s and Bin Inn, have signed up to support product reformulation, education campaigns, the provision of healthy choices and the use of the Government’s Health Star Ratings on private labels.
The groups have also pledged to ensure ‘‘advertising of food to children is of a high ethical standard’’.
This week the Ministry of Health will host a forum where the industry is expected to commit to ‘‘high level pledges designed to help drive further change’’.
Retail NZ spokesman Greg Harford said the supermarkets were committing to ethical and responsible advertising of food to children and would ensure obesity was highlighted in corporate responsibility reporting.
‘‘While we believe that it is the responsibility of individuals to make their own food choices, retailers welcome the chance to work with government agencies and the wider industry, to support initiatives which give consumers more information and education.’’