Su­per­mar­kets join fight

Auckland City Harbour News - - MILESTONES - COL­LETTE DEVLIN

New Zealand su­per­mar­kets have joined the fight against child­hood obe­sity, sign­ing up to a range of mea­sures to sup­port gov­ern­ment backed ini­tia­tives.

Food­stuffs and Pro­gres­sive En­ter­prises, the own­ers of New Zealand’s three main su­per­mar­ket chains, along with Moore Wil­son’s and Bin Inn, have signed up to sup­port prod­uct re­for­mu­la­tion, ed­u­ca­tion cam­paigns, the pro­vi­sion of healthy choices and the use of the Gov­ern­ment’s Health Star Rat­ings on pri­vate la­bels.

The groups have also pledged to en­sure ‘‘ad­ver­tis­ing of food to chil­dren is of a high eth­i­cal stan­dard’’.

This week the Min­istry of Health will host a fo­rum where the in­dus­try is ex­pected to com­mit to ‘‘high level pledges de­signed to help drive fur­ther change’’.

Re­tail NZ spokesman Greg Har­ford said the su­per­mar­kets were com­mit­ting to eth­i­cal and re­spon­si­ble ad­ver­tis­ing of food to chil­dren and would en­sure obe­sity was high­lighted in cor­po­rate re­spon­si­bil­ity reporting.

‘‘While we be­lieve that it is the re­spon­si­bil­ity of in­di­vid­u­als to make their own food choices, re­tail­ers wel­come the chance to work with gov­ern­ment agen­cies and the wider in­dus­try, to sup­port ini­tia­tives which give con­sumers more in­for­ma­tion and ed­u­ca­tion.’’

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