How To Dad’s growing success
It had been five years since Jordan Watson had posted anything on his YouTube account.
Then one day the father of two girls thought he’d make an online video for a mate expecting a child.
‘‘From there that original video ‘How to hold a baby’ went nuts and went worldwide ... from there I figured there might be something in this and kind of committed to making a video every week,’’ he says.
Over a year later the Mission Bay resident’s first video has over 2.5 million YouTube hits.
‘‘To be honest I wasn’t thinking anything of it, I didn’t know what it could do or what it would become,’’ Watson says.
‘‘And then just by chance a few videos back-to-back went viral again and the page just took off and now we’re knocking on a million Facebook fans.’’
Watson says he was aware most digital parenting material attempts to give advice in a dull and forceful manner.
‘‘Where this is just a lighthearted look and I think that’s what connects people more than anything else.’’
Originally from the Waikato, Watson grew up between the towns of Morrinsville and Te Kauwhata.
Moving to Auckland in 2009 he says he’s still a rural boy at heart - he still goes duck hunting and likes to tinker in the garage.
‘‘I have people say to me ‘don’t dis Auckland mate you live here now’.
‘‘But I’m not really dissing it, I struggle to get my head around that my kids are going to grow up and be born and bred city slickers so I try and give them an injection of rural as much as I can.’’
Watson says the saying ‘ you can take a boy out of the country but can’t take the country out of the boy’ rings true.
‘‘Bumping into other dads and co-workers ... they all still look at me that I’m a bit rough around the edges and kind of do stuff a bit DIY and probably not the correct way.
‘‘’Health and safety, you don’t need to worry about that, just get in there and do it mate. I’m still holding true to that.
‘‘So I think it’s more city people getting used to me than me getting used to the city.’’
Of all the lessons Watson has taught on fatherhood, learning to get a sleep routine is paramount, something he says all parents can relate to. How To Dad the book is set for release on October 31 through Allen & Unwin.
Jordan Watson is How To Dad.