How To Dad’s grow­ing suc­cess

Auckland City Harbour News - - YOUR PAPER, YOUR PLACE - HUGH COLLINS

It had been five years since Jor­dan Wat­son had posted any­thing on his YouTube ac­count.

Then one day the fa­ther of two girls thought he’d make an on­line video for a mate ex­pect­ing a child.

‘‘From there that orig­i­nal video ‘How to hold a baby’ went nuts and went world­wide ... from there I fig­ured there might be some­thing in this and kind of com­mit­ted to mak­ing a video ev­ery week,’’ he says.

Over a year later the Mis­sion Bay res­i­dent’s first video has over 2.5 mil­lion YouTube hits.

‘‘To be hon­est I wasn’t think­ing any­thing of it, I didn’t know what it could do or what it would be­come,’’ Wat­son says.

‘‘And then just by chance a few videos back-to-back went vi­ral again and the page just took off and now we’re knock­ing on a mil­lion Face­book fans.’’

Wat­son says he was aware most dig­i­tal par­ent­ing ma­te­rial at­tempts to give ad­vice in a dull and force­ful man­ner.

‘‘Where this is just a light­hearted look and I think that’s what con­nects peo­ple more than any­thing else.’’

Orig­i­nally from the Waikato, Wat­son grew up be­tween the towns of Mor­rinsville and Te Kauwhata.

Mov­ing to Auck­land in 2009 he says he’s still a ru­ral boy at heart - he still goes duck hunt­ing and likes to tinker in the garage.

‘‘I have peo­ple say to me ‘don’t dis Auck­land mate you live here now’.

‘‘But I’m not re­ally diss­ing it, I strug­gle to get my head around that my kids are go­ing to grow up and be born and bred city slick­ers so I try and give them an in­jec­tion of ru­ral as much as I can.’’

Wat­son says the say­ing ‘ you can take a boy out of the coun­try but can’t take the coun­try out of the boy’ rings true.

‘‘Bump­ing into other dads and co-work­ers ... they all still look at me that I’m a bit rough around the edges and kind of do stuff a bit DIY and prob­a­bly not the cor­rect way.

‘‘’Health and safety, you don’t need to worry about that, just get in there and do it mate. I’m still hold­ing true to that.

‘‘So I think it’s more city peo­ple get­ting used to me than me get­ting used to the city.’’

Of all the lessons Wat­son has taught on fa­ther­hood, learn­ing to get a sleep rou­tine is para­mount, some­thing he says all par­ents can re­late to. How To Dad the book is set for re­lease on Oc­to­ber 31 through Allen & Un­win.

Jor­dan Wat­son is How To Dad.

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