New ap­ples set to daz­zle

Auckland City Harbour News - - YOUR PAPER, YOUR PLACE - TIM O'CON­NELL

A new ap­ple va­ri­ety, 20 years in the mak­ing, is set to hit the mar­ket as lo­cal grow­ers look to turn chal­leng­ing spring con­di­tions into a bumper crop.

The ap­ple va­ri­ety PremA129, which will be mar­keted and known as Daz­zle, was launched this week by Fruitcraft af­ter be­ing li­censed the world­wide rights by Pre­var Ltd.

It is ex­pected to be one of the big­gest ap­ple va­ri­ety launches since Royal Gala decades ago.

It is un­der­stood all New Zealand ap­ple grow­ers will be able to grow Daz­zle and all fruit ex­porters will be able to sell it.

Daz­zle is a large, red, sweet ap­ple which has taken 20 years to de­velop by Plant and Food Re­search at their re­search sta­tion in Have­lock North.

Plant and Food Re­search sci­en­tist Richard Volz said Daz­zle had been bred con­ven­tion­ally, through cross breed­ing be­tween ‘‘Sweetie’’ and ‘‘Scired’’ by plant breed­ers at Have­lock North in 1997. Fruitcraft, a mar­ket­ing col­lab­o­ra­tion be­tween three of New Zealand’s largest grow­ers, Mr Ap­ple, Bo­s­tock New Zealand and Fresh­max, has been granted the master li­cens­ing rights for pro­duc­tion and mar­ket­ing world­wide.

Fruitcraft man­ager Steve Pot­bury said Daz­zle’s sweet qual­i­ties ap­pealed to the grow­ing Asian mar­kets, which would be a tar­get cus­tomer base.

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