New apples set to dazzle
A new apple variety, 20 years in the making, is set to hit the market as local growers look to turn challenging spring conditions into a bumper crop.
The apple variety PremA129, which will be marketed and known as Dazzle, was launched this week by Fruitcraft after being licensed the worldwide rights by Prevar Ltd.
It is expected to be one of the biggest apple variety launches since Royal Gala decades ago.
It is understood all New Zealand apple growers will be able to grow Dazzle and all fruit exporters will be able to sell it.
Dazzle is a large, red, sweet apple which has taken 20 years to develop by Plant and Food Research at their research station in Havelock North.
Plant and Food Research scientist Richard Volz said Dazzle had been bred conventionally, through cross breeding between ‘‘Sweetie’’ and ‘‘Scired’’ by plant breeders at Havelock North in 1997. Fruitcraft, a marketing collaboration between three of New Zealand’s largest growers, Mr Apple, Bostock New Zealand and Freshmax, has been granted the master licensing rights for production and marketing worldwide.
Fruitcraft manager Steve Potbury said Dazzle’s sweet qualities appealed to the growing Asian markets, which would be a target customer base.