Choose a new money iden­tity

Auckland City Harbour News - - YOUR PAPER, YOUR PLACE - ROB STOCK

How you see your­self mat­ters when it comes to money.

All of us have a sense of our own per­sonal iden­tity, and if asked to de­scribe our­selves, we could.

Some of what would come out of our mouths would be self­af­firm­ing.

‘‘I’m a de­cent man.’’

‘‘I’m a woman who cares about others.’’

‘‘I’m fun.’’

‘‘I value fam­ily.’’

That’s lovely. We all need to bol­ster our egos to face up to the day, but some of what would come out of our mouths would point to why we fail in our money lives.

I’m not a great pro­po­nent of neuro lin­guis­tic pro­gram­ming, where you re­peat ‘‘I’m a suc­cess, I’m a suc­cess...’’ each morn­ing a hun­dred times while look­ing at your re­flec­tion in the mir­ror.

But I do be­lieve we give our­selves ex­cuses for not do­ing some of the things we know we should.

A grand in­sight into how

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