Adog’s dinner fit for humans
Dog owners are forking out big money on baked goods designed for both dog and human consumption.
Auckland company Snoop Inspired creates gourmet dog treats such as maple and bacon cupcakes, carob (similar to chocolate) and peanut butter cake and yoghurt cheese cake.
Founder Deborah Godfrey, 24, with help from her taste tester Snoop the beagle, bakes the treats from scratch in her Pt Chevalier kitchen.
The cupcakes mostly consist of honey, whole wheat flower, carob, eggs, milk, vanilla extract and coconut oil.
However, one animal nutrition expert is warning pet owners of the health risks associated with such treats.
Godfrey said it all started when she was celebrating Snoop’s first birthday.
‘‘I just thought how great would it be if we could buy him a cake,’’ Godfrey said.
‘‘I decided to get all his friends together at the park and have a whole bunch of treats together. The cake we got for him looked amazing but it was just for pets.’’
Godfrey, who was pregnant at the time, said she wanted to make a cake for dogs that was also safe for babies.
Having no veterinary or nutritional training, Godfrey spent several months consulting with vets and doctors.
Since launching in January the Snoop Inspired kitchen has been busy with orders coming in from around Auckland.
Godfrey goes back and forth with customers to create bespoke snacks that ‘‘tick all the boxes’’.
‘‘We talk to the owner a lot before an order because owners generally know their dog’s allergies and stuff like that. We haven’t had any issues with sick dogs or people,’’ she said.
Doctor Shay Hill, of LWT Animal Nutrition, who has a doctorate in companion animal nutrition, said she was concerned with a lack of meat in the Snoop Inspired treats.
Hill fears they could contribute to a growing obesity problem among pets.
‘‘In order to be suited to the dog’s physiology these treats would need to be largely meat based and from what I can see initially on the website, they contain little-to-none,’’ Hill said.
Snoop Inspired treats can be ordered through the company’s website or via social media.
A box of four maple bacon cupcakes, Snoop’s favourite, cost $30.
Deborah Godfrey founded Snoop Inspired in January. Deborah Godfrey